SEO: What is it and how will it help my business?

SEO Campaign – What is it, and how will it help my business?
In order to succeed in business in 2018 and beyond, SEO, and especially local SEO should be a required part of your marking strategy. SEO stands for search engine optimisation, which means that the website for your business can reach potential customers using search engines like Google and Bing. Since getting your business in front of the right consumers is the first step to winning them over as customers, you can’t afford to skip out on a solid SEO campaign.

How do we know you need SEO?
By analysing current and past trends, we can determine what searchers want. In recent years, “near me” searches have been on the rise. This type of search is like when a consumer Google’s something like, “dentists near me.”

You can replace “dentists” with any type of business or office.

What this boils down to is that people want fast access to information about local businesses that will meet their needs.

How can your business benefit from an SEO campaign?
Now that you know a bit about what an SEO campaign can do, it’s time to move on to understanding why it works and what the benefits are. SEO can:

Draw new customers to your website

Get customers the information they need

Help your business be available 24/7

An SEO campaign accomplishes all of this by making your website one that search engines love to show users. This translates to getting a high-ranking spot on search engine results pages, or SERPs.

More Customers Means More Growth

Many people often confuse marketing and sales because the point of marketing is to bring in customers to boost sales. However, you know as well as we do that it’s a different job altogether. Yet, everything in business is tied to the bottom line. Sales define a business’ success. They determine whether a business dives, survives, or thrives. The more customers you can bring into the business, the more sales your business can get. We know you know this.

What you might not yet know is that you need local SEO to keep bringing in customers. A business with strong search engine rankings is more likely to be found. Local SEO not only connects your business to consumers, but especially to local consumers. If you want to get people in the door, they need to find you online. They need to find you on search engines.

Google handles at least 2 trillion searches a year. That number has consistently been on the rise since the search engine’s inception. The power of internet search is not waning. You need to get on board with SEO if you want to continue to get customers in the door–whether virtually or physically.

The Benefits of Website SEO
Search engine optimisation is very important if you want to increase your visibility in the online world. While the methods of getting your brand message out there have evolved as search engines have become more and more sophisticated, the basic idea is still the same. When someone searches for something in your industry or product category, you want your website to rank near the top of the search engine listings.

  • Over 90% of internet users take advantage of a search engine to find what they want on the web and that figure is fairly constant across the globe, including the UK.
  • While competition for keywords in your industry might well be high, there are a number of other factors involved in SEO that need to be addressed if you want to boost your rankings significantly.
  • Strong SEO is part of the entire marketing mix and can feed into other aspects of your strategy such as local searches and visibility on social media.
  • Website SEO is a mix of standard inclusions such as site maps and good content that needs to meet appropriate standards as well as ongoing initiatives such as building strong inbound links, internal linking, image tagging and regularly updated and engaging content.

Time to Get Your Website Noticed
Direct Submit prides itself on the underlying process by which we approach each and every SEO project we are involved with. We understand that each client will have specific, individual needs and our approach in creating and implementing the correct SEO strategy is vital to the success of the SEO project.

This approach and attention to detail is what has helped Direct Submit become a leading Search Engine Optimisation (SEO) company. Call us today on 0845 2722350 and get your website working harder for your business.

Growing Your New Business with SEO in Newcastle

Growing Your New Business with SEO
Newcastle’s thriving business community is both a positive and a negative for new business owners. On the one hand, it seems like a better time than ever to be in the retail or service industries. On the other hand, so many businesses are already established that any newcomers might worry about how to bring customers to their doors.

internet-marketing-agencyIf you are a new business owner in the Newcastle area or in the North East of England, you may be wondering how to set your business apart from the vast competition. You might have begun a word-of-mouth campaign among friends or considered how you might use social media to spread the word about your new business. You might have even considered a pay-per-click advertising campaign.

While these are all worthwhile endeavours depending on the type of business you are running, one must keep in mind that not every potential client will be searching for your business by name.

Let’s say you’ve recently opened, or will soon be opening, a vegetarian restaurant near Eldon Square and would like to attract customers who have just been shopping nearby. How would you begin to make your restaurant type and location known to hungry shoppers who don’t want to drive home and cook or stop somewhere for a burger? Since they are likely searching for “vegetarian restaurants Newcastle city centre” on their smartphones as you reflect upon this, it stands to reason that the key to drawing them into your restaurant lies in keyword-specific content on your website or elsewhere in cyberspace that will raise your profile in online search results.

This is exactly what Search Engine Optimisation (SEO) – specifically local SEO, can do for your business. By publishing keyword-rich content that will draw more traffic to your website, you will gain market share simply by growing your online presence. SEO is a very effective part of a comprehensive Internet marketing campaign and will do more than any other form of advertising to increase your visibility to potential clients searching by business type, product or service.

Direct Submit Internet Marketing Services
Direct Submit Internet Marketing Services is dedicated to helping businesses of any size and in all sectors to reach and exceed their profit goals through effective and ethical SEO marketing. Whether yours is an established business with a website in need of more traffic or you’re just now venturing into cyberspace, Direct Submit will develop the ideal SEO marketing campaign to bring in new clients so that you can focus on the core business while watching revenues soar.

As a leading Internet Marketing business, we specialise in SEO and other Internet marketing strategies for UK businesses, both large and small – local and National. No matter your advertising budget, we will work with you to develop a campaign to help your clients find you right when they need you.

To learn more about how we can help you maximise profits, call us today on 0845 272 2350 or visit our Internet Marketing Services website today.

Growing Your New Business with SEO

Growing Your New Business with SEO
Newcastle’s thriving business community is both a positive and a negative for new business owners. On the one hand, it seems like a better time than ever to be in the retail or service industries. On the other hand, so many businesses are already established that any newcomers might worry about how to bring customers to their doors.

If you are a new business owner in the Newcastle area or in the North East of England, you may be wondering how to set your business apart from the vast competition. You might have begun a word-of-mouth campaign among friends or considered how you might use social media to spread the word about your new business. You might have even considered a pay-per-click advertising campaign.

While these are all worthwhile endeavours depending on the type of business you are running, one must keep in mind that not every potential client will be searching for your business by name.

Let’s say you’ve recently opened, or will soon be opening, a vegetarian restaurant near Eldon Square and would like to attract customers who have just been shopping nearby. How would you begin to make your restaurant type and location known to hungry shoppers who don’t want to drive home and cook or stop somewhere for a burger? Since they are likely searching for “vegetarian restaurants Newcastle city centre” on their smartphones as you reflect upon this, it stands to reason that the key to drawing them into your restaurant lies in keyword-specific content on your website or elsewhere in cyberspace that will raise your profile in online search results.

This is exactly what search engine optimisation, or SEO – specifically local SEO, can do for your business. By publishing keyword-rich content that will draw more traffic to your website, you will gain market share simply by growing your online presence. SEO is a very effective part of a comprehensive Internet marketing campaign and will do more than any other form of advertising to increase your visibility to potential clients searching by business type, product or service.

Direct Submit Internet Marketing Services
Direct Submit Internet Marketing Services is dedicated to helping businesses of any size and in all sectors to reach and exceed their profit goals through effective and ethical SEO marketing. Whether yours is an established business with a website in need of more traffic or you’re just now venturing into cyberspace, Direct Submit will develop the ideal SEO marketing campaign to bring in new clients so that you can focus on the core business while watching revenues soar.

As a leading Internet Marketing business, we specialise in SEO and other Internet marketing strategies for UK businesses, both large and small – local and National. No matter your advertising budget, we will work with you to develop a campaign to help your clients find you right when they need you.  To learn more about how we can help you maximise profits, call us today on 0845 272 2350 or visit our Internet Marketing Services website today.

SEO Tips to Help Improve Rankings for Small Business

SEO Tips to Help Improve Rankings for Small Business
You might have a great website – but do enough people know about it? Do you have a website that doesn’t seem to contribute much to your business or are thinking of developing a new online business? Chances are that you’re looking for ways to promote your website, call us now and let us show you how to attract qualified visitors to your website. Well, how do you optimise your website to attract the traffic you want?

SEO or Search Engine Optimisation is the practice of improving the level of traffic of your website through the use of targeted keywords that are likely to be searched by customers searching for the products or services your business offers. Even if your website looks attractive and is beautifully designed, if it is not optimised properly then it will be unlikely to attract traffic and it is not going to help your business as much as it could without some basic SEO optimisation.

Your small business can do the following simple SEO techniques to improve its ranking on the search engines:

Determine your target audience & Key Phrase

This is the first step in your SEO campaign. Always identify the intended target audience of your website and select a keyword or key phrase that this audience will likely use to search for your products. Then set up page content based on this keyword or key phrase to ensure the page or website is ‘relevant’ to the targeted key phrase.

Produce unique content for your website constantly

Look to write unique and informative articles, blogs etc for your website.  Original and interesting content will be valued by your visitors and provide visitors with a reason to remain (and hopefully return) to your website.  This ‘valued content’ will help generate ongoing interest in your website, helping increase the potential for a sale. Providing value to the visitor will result in a higher ‘ROI’ for your business via your website.

Have your business listed in Google Local Business Listing.

This is a free feature offered by Google where you can create additional links so people can easily find your site, therefore your web traffic will be increased.  Signing up is easy and quick, you only need to provide your business name, address, contact information, etc. You also can get linked by listing with other online directories like Chamber of Commerce and local business directories.

 Arrange for Quality and Relevant links back to your website

Inbound links are considered very important in the SEO world, particularly by Google.  If you have decent quality and relevant links directed back to your website, your ranking on search engines will be enhanced.  Using directories, suppliers, social networks sites can offer a free and quick way to start with creating back links to your site. Note that some more ‘notable’ directories may require fee to generate a link. Do not use link farms or the like as these will probably be noticed by the Search Engines and get your website banned or penalised.

Promote your Website URL Offline

Always include your website address on stationary, on marketing materials and on company vehicles. This is a sure fire way to help achieve continuous promoting of the website address.

All businesses should explore and utilise their website to work well in the Search Engines. If your site is properly optimised for the search engines you can attract more traffic, your business can easily be found by potential clients, and you will hopefully achieve more sales for your business.

Specialising in Internet Marketing Services, Search Engine Optimisation (SEO) and Pay per Click (PPC) online marketing and over the past decade we have built up a loyal client base. The depth and breadth of knowledge we have built up helps set us apart in an increasingly competitive and crowded SEO market place.

With in excess of 10 years of online marketing experience, we know which techniques work and are always researching new methods to stay one step ahead of the competition. We do all of this and more on your behalf. To speak to one of our Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on  0845 272 2350  or visit the Direct Submit SEO and Internet Marketing Services website today.

Business:             Direct Submit

URL:                       http://www.directsubmit.co.uk/

Selecting the Right Keywords for your Business

Selecting the Right Keywords for your Business
One of the most important – and often glossed over – tasks you should do when researching and creating your list of keywords you want your website to rank well in the major Search Engines for. Keyword research is not too difficult and there are several online tools (free and fee based) that will you in this process. So what should you be doing? Here’s a summary of the basic process involved:

Brainstorm the Keywords to use.
Brainstorm and write down a list of keywords and phrases that describe your products and services. Crucially important, yet often missed by web managers, is to include the keywords you think your customers might use when searching for you or your competitors. Another useful approach is to ask some of your customers what they might type into the Search Engines such as Google or Bing if they were searching for the products and services your business offers. We would also suggest it good practice to include brand and business names.

Include any Known Keywords Successes
To your target list of keywords and phrases add any keywords or phrases that you know or recognise which currently brings qualified traffic and business to your website. Where can you get this information? Well, ask your employees, ask your customers and, assuming you have access to web analytics such as Google Analytics (free) or other website analytics software – you should be able to identify these key phrases here.

Research the Best keywords for your Project
Now use your list of key phrases and, perhaps by using a free keyword tool, try and identify those key phrases which will work well for you. Using the likes of the Google keyword tool, you should be able to note those key phrases your potential customers really do use and type into the Search engines to locate the products and services your are looking to promote.

Online tools such as the Google AdWords Keyword Tool provides:

  • Keyword data by specific countries & territories
  • Search volumes and trends
  • Competition levels for key phrases

There are several other keyword tools available to help you identify the right key phrases for your project and these include: Bing (free), Word tracker (free and paid), Word stream (free and paid), and Keyword Discovery (free and paid).

When you’re finished your key phrase research then you should end up with a clear and relevant list of keywords / key phrases to use together with their local monthly search volume.

Finalise your list of Keyword Targets
By now you should now have a good list of keywords you want your business to use on the web pages you want to be found for, and remember that you can set up a specific set of key phrases for each individual page in your website.

Add these key phrases to your respective pages and remember it may be, for example when creating a ‘landing page’ for an AdWords campaign, to that you need to build a new page based around a specific phrase(s).

You should note that when populating your web pages with these phrases that you should always write copy for the end user, not specifically just for the Search engines. Keyword / key phrase density refers to the number of times a phrase is included in the content on a page. Repeating the phrase too often may well be considered spam by the likes of Google and should be avoided.

Good quality, relevant and well written content – aimed at the site visitor – should be the order of the day.

Tracking your Rankings
Keep an eye on your Search engine rankings for a key phrase and help direct your strategic and tactical efforts, which should also enable you to refine and update your targeted key phrases. For example if you find that you have a selection of relatively low competition keywords ranking in positions  3–10, then the chances are that pushing some great content out that links to those pages will give those pages the boost they need to get to the top.

Search Engine Optimisation (SEO) and Internet Marketing
If you would like some assistance with any aspect of your Search Engine Optimisation (SEO) and Internet Marketing project, call Direct Submit now on 0845 2722350 or visit the Direct Submit website for further information and guidance.

Business:             Direct Submit SEO Services

URL:                       http://www.directsubmit.co.uk/