Your Business and the Internet

Your Business and the Internet
The Internet is a powerful business marketing and development tool that can help any business more productive and, hopefully, profitable. Business Link have previously stated that when the Internet is used properly and effectively, it can help you streamline business activities, communicate more efficiently with customers and even generate new customers or clients—all while helping to reduce business expenses.

Internet Marketing involves advertising and selling goods and services online. The popularity of internet marketing is growing drastically as there are millions of people buying things on the internet.

Using the Internet can help your business reduce or eliminate the need for traditional postal mailing (should you so desire)and all of the costs associated with these traditional communication methods. The Internet makes it easy to stay in contact with your customers via email, email marketing and other online networking tools such as social networking sites like Facebook. Using the many available Internet communication tools effectively, you can keep up a continuous dialogue with customers and prospects.

Setting up your business to fully utilise the Internet can be a lucrative way to attract customers, expand your market and increase sales. Even local car hire companies and dry cleaning operations can create inexpensive online advertisements to target local and National audiences. These advertisements, which can be highlighted on the respective website, can announce company services and any sales or discounts.

One such company Direct Submit continue to work with is Metro Vehicle Rental. A North East based company, Metro Hire have grown over the past few years from a single business unit with just a few cars and vans to the now much larger company with a fleet of new cars, minibuses and vans. A leading car hire company in Newcastle and the North East, Metro Hire are a perfect example of how the Internet can be used to effectively promote and grow your business.

There are numerous kinds of marketing online. These include article marketing, blog promotions, e-mail sales letters, banner ads, pay-per-click ads, and pop-up advertising and SEO & Internet marketing. It is important to note that some of these SEO techniques / approaches work better than others depending on what is being sold, the target audience, and the method and goal of the business marketing itself.

A websites is your online shop where you can display your products and services. Your website will likely also provide details of your company and include testimonials from your customers, which can be a great way to generate more business and give potential clients confidence in your products and services. Plus, Internet marketing can continue around the clock 24 hours a day 7 days a week, throughout the year. Helping keep the online business marketing at all times.

The role of the modern Internet in the growth of any business can be considerable and of some consequence. Millions of start-up business, small, medium and large businesses are taking advantage of an online presence via a website to help promote their business and many are reaping the benefits it offers.

 

Cyberattack Slows Down the Internet

Massive Cyberattack ‘Slows Down The Internet’
A row between an anti-spam firm and a web-hosting company leads to the largest DDoS attack ever recorded, with knock-on effects.

A dispute between a web-hosting company and a spam-prevention group has unleashed a cyberattack so concentrated it is reportedly slowing down the internet. Spamhaus offers spam-blocking services by patrolling the web for prolific spammers and publishing server details of the worst offenders. It claims to block 50 billion junk emails every day. Cyberbunker offers web-hosting services. The Dutch company has previously been accused of turning a blind eye when organisations host illegal content on their servers.

The dispute began when Spamhaus allegedly added Cyberbunker to its blacklist. Spamhaus’ internet servers were soon after subject to a Distributed Denial of Service attack (DDoS). A DDoS attack floods its target with vast amounts of meaningless data from multiple sources distributed across the internet until the target’s computers cannot cope and its internet traffic becomes “jammed”. At its height, the strike on Spamhaus is understood to have involved an attack rate of 300 gigabytes per second, making it the largest DDoS attack ever recorded.

The attacks have reportedly had the knock-on effect of slowing down traffic on other parts of the internet.

David Emm, a senior security researcher with Kaspersky Labs, explained how the large amount of data flowing towards Spamhaus was affecting other parts of the internet. “Data flow generated by the attack can affect the performance of the network nodes on the internet it flows through,” he said. “It’s like if someone wanted to flood my letterbox with junk mail it would all have to go through the delivery office and that would have an effect on the delivery of other people’s letters. If the mail is coming from all over the place it will have some impact on the wider delivery.”

Despite the scale of the attack, at UK broadband provider Thinkbroadband claimed the affect on overall internet speeds would be negligible. A spokesperson said: “Thinkbroadband’s latest speed tests in the UK reveals there has been no major slow down at UK Internet providers. Although some parts of the Internet and services may be having problems, it is not a major meltdown or logjam.”

Although it is not clear whether the attack originated from Cyberbunker, Spamhaus has accused it of co-operating with cybercrime organisations from Eastern Europe to orchestrate the attacks. Spamhaus issued a statement saying: “Spamhaus experienced a large-scale DDoS attack over the past weekend and extending into this week. “Although this site and our mail were knocked down for a while, our data systems continued to work normally throughout the attack. Due to the unpredictable nature of DDoS attacks, we can’t provide an estimate of that progress, but we want those systems up as much as you do”.

Internet security firm CloudFlare was asked by Spamhaus to help defend against the attacks. A statement posted on the CloudFlare website warned these types of cyber-strikes are difficult to defend. “These very large attacks are known as Layer 3 attacks,” the company said. “Put simply, if you have a router with a 10Gbps port, and someone sends you 11Gbps of traffic, it doesn’t matter what intelligent software you have to stop the attack because your network link is completely saturated. While we don’t know who was behind this attack, Spamhaus has made plenty of enemies over the years. Spammers aren’t always the most lovable of individuals and Spamhaus has been threatened, sued and DDoSd regularly.”

Cyberbunker claims to host any material, with the exception of those containing child abuse images or terrorism-related content. The company states on its website: “We do not poke around on your servers. Customers are allowed to host any content they like, except child porn and anything related to terrorism. Everything else is fine.

“Cyberbunker has adopted a policy not to mind our clients’ business. Most of our customers desire to stay anonymous. In most cases we have no idea who or where our customers actually are. We do not know and we simply don’t care.”

The company takes its name from the location of its internet servers; a former military bunker located outside the town of Kloetinge in the Netherlands.

Five cybercrime agencies are reportedly looking into the attacks.

Webcoding Flaw Allows Data Dump on PC’s

Webcoding Flaw Allows Data Dump on Computers
Gigabytes of junk data could be dumped onto PCs via a loophole in web code, a developer has found. The loophole exploits a feature of HTML 5 which defines how websites are made and what they can do. Developer Feross Aboukhadijeh found the bug and set up a demo page that fills visitors’ hard drives with pictures of cartoon cats. In one demo, Mr Aboukhadijeh managed to dump one gigabyte of data every 16 seconds onto a vulnerable Macbook.

Most major browsers, Chrome, Internet Explorer, Opera and Safari, were found to be vulnerable to the bug, said Mr Aboukhadijeh.

While most websites are currently built using version 4 of the Hyper Text Markup Language (HTML), that code is gradually being superseded by the newer version 5.

One big change brought in with HTML 5 lets websites store more data locally on visitors’ PCs. Safeguards built into the “local storage” specification should limit how much data can be stored. Different browsers allow different limits but all allow at least 2.5 megabytes to be stored.

However, Mr Aboukhadijeh found a way round this cap by creating lots of temporary websites linked to the one a person actually visited. He found that each one of these associated sites was allowed to store up to the limit of data because browser makers had not written code to stop this happening. By endlessly creating new, linked websites the bug can be used to siphon huge amounts of data onto target PCs. Only Mozilla’s Firefox capped storage at 5MB and was not vulnerable, he found.

“Cleverly coded websites have effectively unlimited storage space on visitor’s computers,” wrote Mr Aboukhadijeh in a blogpost about the bug.

Code to exploit the bug has been released by Mr Aboukhadijeh and he set up a website, called Filldisk that, on vulnerable PCs, dumps lots of images of cats on to the hard drive. So far, no malicious use of the exploits has been observed. In a bid to solve the problem, bug reports about the exploit have been filed with major browser makers.