Drive Quality Traffic to your Website with Google Adwords

Drive Quality Traffic to your Website with Google Adwords

Google Adwords is one of the most versatile ways to drive traffic to your website. Google get 3.5 billion searches per day, meaning that people are constantly searching the web for products and services. 40,000 Google search queries are processed per second. Some of these queries are informational, but many are related to products or services. Right now, hundreds of people are searching for a website like yours. Google AdWords helps you target these searchers, and puts your website in front of these potential customers.

Google have made it incredibly straightforward to advertise with them. You can advertise through the Google AdWords interface.

Why use Google AdWords? There are a variety of reasons. In this article, we’ll take a look at some of the more important reasons.

1. Precisely Target Interested Customers

When you create a TV or newspaper advert, you are targeting masses of people. For example, if you advertise lawn mowers in a local newspaper, you will have a variety of people reading your ad, from teenagers to elderly people to businesspeople. Most of your audience probably don’t require a lawn mower at that point in time.

However, with Google AdWords, you can precisely target customers who are interested in lawn mowers only. When someone searches for “lawn mower shop Manchester”, you can place your ad directly on Google’s search results. Since this person is highly interested in purchasing a lawn mower, they are more likely to click your ad. As a result, they are more likely to convert, either by purchasing a lawn mower or through some other conversion. Instead of spending huge amounts on newspaper ads (directed at the masses), you can spend the same on interested customers, who are very likely to purchase.

This means that with a small amount of investment, you can get highly interested people coming to your website. These people have shown interest in your product by conducting a search into Google, and this means you’ll get more conversions and more purchases.

2. Instant Results

This is a no-brainer. With SEO, you have to wait up to six months to start seeing your website receive lots of traffic. While this may be a long-term investment, it does take time. While you are waiting for your website to rise in the SERPs, you can invest in some short-term PPC/Google AdWords advertising. With as little as £20, you can start receiving interested customers to your website. These customers will arrive at your site in as little as a few hours, and you can generate some quick business.

Since PPC is a relatively inexpensive method to gain customers, you can experiment with pricing and keywords. The results are quick; you don’t need to wait months. That said, SEO should definitely be a part of your long-term internet marketing strategy, but PPC can have quick results too.

3. Get Exact Predictions and Data

With Google AdWords, you can choose which keywords you’d like to target. Then, you can get predictions on how many clicks you’ll get.

This gives you exact data and it’ll help you forecast how much traffic you expect to receive. If we compare this to newspaper ads or radio ads, they don’t give any detailed metrics on what you can expect. They may highlight certain demographics or ages, but they aren’t measured with the accurate specificity of Google AdWords. With PPC, you can get accurate metrics on what to expect. Since so many businesses use Google AdWords each year, Google have amassed exponential amounts of data and research on what keywords convert best. All this data is neatly compiled into the AdWords Keyword Planner, and you can easily access it.

You can input the amount of money you’d like to spend per day, eg: £10. With that £10, the tool will state how many clicks you’ll get for that £10 for your chosen keywords. You can then toggle around with the keywords, and choose cheaper or more expensive keywords. This gives you unlimited freedom, because the keywords have been tried and tested, and Google’s long experience in PPC advertising helps you hone in on the most profitable keywords/search queries to target.

Final Thoughts

Google AdWords can be a versatile source of advertising for you. It will allow you to get exact predictions on your expected traffic, it’s easy to use, and it’ll quickly bring targeted customers to your website. If you feel that traditional advertising isn’t working for you, or you want an easy way to get targeted customers to your website, Google AdWords is the perfect choice for you.

Direct Submit Pay per Click & SEO Services
Direct Submit are an established Search Engine Marketing and Internet Marketing company. With over 95% of our business coming direct from client referral, we provide a cost effective and highly efficient service. We offer a client focused service, and always speak to our clients in a language they understand, helping them understand the Internet and how a successful Internet Marketing Campaign can benefit their business.

Established over a decade ago and operating from the North East of the UK, Direct Submit have become one of the leading SEO and Internet Marketing providers in the North East and the UK. Our client retention rate is exceptional, currently over 80%, which shows our commitment to working with the client to make a project a success. Unlike most other SEO companies, we do not do any marketing of note. We don’t employ sales people, not do we cold call or bombard business with sales materials. Virtually our entire client base comes directly from referrals.

To speak to one of our Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on 0845 272 2350 or email us on mail@directsubmit.co.uk. We look forward to your call.

Search Engine Optimisation to Promote your Business

Search Engine Optimisation to Promote your Business

If you are a new business and you want to make sure that you website is a success it may be a good idea to consider using the services of a professional internet marketing service such as Direct Submit to help you.

Making sure that your website gets seen by potential customers or investors that will be interested in the goods or services that your business provides is a potential hurdle that every business faces regardless of their size or length of time within their industry, however with the correct skills and knowledge any website can really improve its chances of considerably raising its online profile. By employing techniques such as search engine optimisation (SEO) Direct Submit can help you to reach the top pages of results produced by search engines such as Google, so people who are looking for the products or services that you provide are likely to find your page quickly and easily.

This is a particularly effective method and popular of internet marketing because not only does it send more traffic to your website, the traffic that is generated is much more likely to be well targeted to your business and doesn’t require the use of any expensive and time consuming advertising campaigns. As SEO can be a time consuming process that requires a lot of research, maintenance and adjustments to your website to be truly worthwhile so using the service of internet marketing company can be a really sensible investment.  Any new business takes up a lot of time and requires a lot of work so why not let a professional with all the required knowledge and expert skills required to do a to quality job do it for you so you can pay your attention to other, more immediate aspects of your business.

At Direct Submit they offer all service with very flexible terms giving you the option to simply hire them to set the initial process up or to continue to benefit from their support by taking advantage of the excellent maintenance and performance review services that are on offer as well. At Direct Submit they are happy to offer help, advice and services to any businesses that are just starting out, no matter how large or small, with the skills and expertise to help any website become a success they will be able to offer you an effective internet marketing strategy that is completely tailored to your businesses individual needs by taking in to account other details such as location, customer target group, special offers, awards or achievements and many other factors.

With a friendly, efficient and flexible approach to all their customers you will be definitely be pleased with the results that Direct Submit can create for you. So if you want your new business to be seen online and have the best possible start why not talk to one of the friendly and fully trained team at Direct Submit to find out how they could help your company’s website boost its online profile?

No matter what products or services you sell you can be certain that they will be able to offer your service and excellent service that generates real results, check out their great past customer testimonials to see how many people have been left satisfied with the service they provide. Established over a decade ago and operating from the North East of the UK, Direct Submit have become one of the leading SEO and Internet Marketing providers in the North East and the UK.

Our client retention rate is exceptional, currently over 80%, which shows our commitment to working with the client to make a project a success. To speak to one of our Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on 0845 272 2350 or email us on mail@directsubmit.co.uk. We look forward to your call.

Should I Create a Website? Does My Business Need One?

Should I Create a Website? Does My Business Need One?
It used to be said that people always want to follow the latest thing, be it in fashion, sports, that kind of thing. Websites have become a necessity to almost everyone – particularly the business community. Companies, businesses, individuals, even young adults have created websites with their respective purposes, be it for profit, promotion or for entertainment.

Before deciding on the actual content, what should one must consider before creating their website? What are the factors in which must be put to thought before doing so, for example, the cost, maintenance, use, web host and so on.

Firstly, considering potential costs, we must always try to find an reliable and affordable host. A cheap hosting company does not exactly symbolize a credible reliability rating, but we must always look for value for money deals. Also, regarding the efficiency and server/web host reliability, consider issues including telephone support and help – will you be charged when calling the host telephone helpline number. Also look at reviews as these will almost certainly help you decide. There are many great web hosts out there but there are some really bad ones. You have been warned!

Next step; would hiring a professional web designer be an option you could afford? Is it the best option? For simple websites, there are always plenty of cheap or even free sites available, many web development programs are little more than word processors and, as such, relatively easy to use. However, when it comes to more complex and (some would argue) attractive and functional designs, hiring help in doing so would be the best way.

It is important to remember that the website, if promoting to the Search Engines effectively, will fast become your shop window to the business community. Will it portray what you want it to say?

So, having considered the fundamentals prior to actually building a website, think “do we actually NEED one”? If creating one would boost sales or promote positive implications to one-self, then by all means, go ahead and do what’s best. A well designed and promoted website can help your business grow and prosper.

Drive Quality Traffic to your Website with Google Adwords

Drive Quality Traffic to your Website with Google Adwords

Google Adwords is one of the most versatile ways to drive traffic to your website. Google get 3.5 billion searches per day, meaning that people are constantly searching the web for products and services. 40,000 Google search queries are processed per second. Some of these queries are informational, but many are related to products or services. Right now, hundreds of people are searching for a website like yours. Google AdWords helps you target these searchers, and puts your website in front of these potential customers.

adwordsGoogle have made it incredibly straightforward to advertise with them. You can advertise through the Google AdWords interface.

 

 

Why use Google AdWords? There are a variety of reasons. In this article, we’ll take a look at some of the more important reasons.

1. Precisely Target Interested Customers

When you create a TV or newspaper advert, you are targeting masses of people. For example, if you advertise lawn mowers in a local newspaper, you will have a variety of people reading your ad, from teenagers to elderly people to businesspeople. Most of your audience probably don’t require a lawn mower at that point in time.

However, with Google AdWords, you can precisely target customers who are interested in lawn mowers only. When someone searches for “lawn mower shop Manchester”, you can place your ad directly on Google’s search results. Since this person is highly interested in purchasing a lawn mower, they are more likely to click your ad. As a result, they are more likely to convert, either by purchasing a lawn mower or through some other conversion. Instead of spending huge amounts on newspaper ads (directed at the masses), you can spend the same on interested customers, who are very likely to purchase.

This means that with a small amount of investment, you can get highly interested people coming to your website. These people have shown interest in your product by conducting a search into Google, and this means you’ll get more conversions and more purchases.

2. Instant Results

This is a no-brainer. With SEO, you have to wait up to six months to start seeing your website receive lots of traffic. While this may be a long-term investment, it does take time. While you are waiting for your website to rise in the SERPs, you can invest in some short-term PPC/Google AdWords advertising. With as little as £20, you can start receiving interested customers to your website. These customers will arrive at your site in as little as a few hours, and you can generate some quick business.

Since PPC is a relatively inexpensive method to gain customers, you can experiment with pricing and keywords. The results are quick; you don’t need to wait months. That said, SEO should definitely be a part of your long-term internet marketing strategy, but PPC can have quick results too.

3. Get Exact Predictions and Data

With Google AdWords, you can choose which keywords you’d like to target. Then, you can get predictions on how many clicks you’ll get.

This gives you exact data and it’ll help you forecast how much traffic you expect to receive. If we compare this to newspaper ads or radio ads, they don’t give any detailed metrics on what you can expect. They may highlight certain demographics or ages, but they aren’t measured with the accurate specificity of Google AdWords. With PPC, you can get accurate metrics on what to expect. Since so many businesses use Google AdWords each year, Google have amassed exponential amounts of data and research on what keywords convert best. All this data is neatly compiled into the AdWords Keyword Planner, and you can easily access it.

You can input the amount of money you’d like to spend per day, eg: £10. With that £10, the tool will state how many clicks you’ll get for that £10 for your chosen keywords. You can then toggle around with the keywords, and choose cheaper or more expensive keywords. This gives you unlimited freedom, because the keywords have been tried and tested, and Google’s long experience in PPC advertising helps you hone in on the most profitable keywords/search queries to target.

Final Thoughts

Google AdWords can be a versatile source of advertising for you. It will allow you to get exact predictions on your expected traffic, it’s easy to use, and it’ll quickly bring targeted customers to your website. If you feel that traditional advertising isn’t working for you, or you want an easy way to get targeted customers to your website, Google AdWords is the perfect choice for you.

Direct Submit Pay per Click & SEO Services

Direct Submit are an established Search Engine Marketing and Internet Marketing company. With over 95% of our business coming direct from client referral, we provide a cost effective and highly efficient service. Unlike most other SEO companies, we do not do any marketing of note. We don’t employ sales people, not do we cold call or bombard business with sales materials. Virtually all of our client base comes directly from referrals.

To speak to one of our Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on 0845 272 2350 or email us on mail@directsubmit.co.uk. We look forward to your call.

Why SEO is Good for Your Business

Why SEO is Good for Your Business
There are people out there searching for your products and services and because of this it makes sense that you want to appear as high in the search engine rankings as possible for a target phrase. However, there are other reasons you would like to rank well in the Search Engines, other than just because you want them to click through to your website. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business.

SEO Provides Your Business Credibility
It is known that people searching the likes of Google, Yahoo or Bing (and others) make mental notes of the rankings for the terms they enter into Google and other search engines. Even if they don’t consciously realise it they do. And in the minds of consumers, your ranking is a vote of confidence: “Google says this business is relevant, so that must be the case.”

Effective SEO Brings Your Business Traffic
The better your website is ranked within the major Search Engines, the more potential visitors you will receive. It’s that simple… By optimising your website and then promoting it properly, your website can open the door for your business to new site visitors, which can equal new business enquiries and more sales.

The Direct Submit Approach to Effective SEO
Search Engine Optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results, often referred to as “natural,” “organic,” or “earned” results. Effective SEO is often an involved and often time consuming process that requires a good deal of expertise, research and modification of your website. This process helps the likes of Google and Bing knows your website exists and hopefully ranks it well for the selected key phrases.

Our approach to SEO typically is built around:

» Key Phrase Research

» Website Analysis & Compliance

» SEO Promotion & Marketing

» Linking Strategy

» On-going Monitoring & Maintenance
Time to Get Your Website Noticed
Direct Submit prides itself on the underlying process by which we approach each and every SEO project we are involved with. We understand that each client will have specific, individual needs and our approach in creating and implementing the correct SEO strategy is vital to the success of the SEO project. This approach and attention to detail is what has helped Direct Submit become a leading Search Engine Optimisation (SEO) company. Call us today on 0845 2722350 and get your website working harder for your business.

Effective Search Engine Optimisation

Effective Search Engine Optimisation
If you are a new business and you want to make sure that you website is a success it may be a good idea to consider using the services of a professional internet marketing service such as Direct Submit to help you. Making sure that your website gets seen by potential customers or investors that will be interested in the goods or services that your business provides is a potential hurdle that every business faces regardless of their size or length of time within their industry, however with the correct skills and knowledge any website can really improve its chances of considerably raising its online profile.

By employing techniques such as search engine optimisation (SEO) Direct Submit can help you to reach the top pages of results produced by search engines such as Google, so people who are looking for the products or services that you provide are likely to find your page quickly and easily.  This is a particularly effective method and popular of internet marketing because not only does it send more traffic to your website, the traffic that is generated is much more likely to be well targeted to your business and doesn’t require the use of any expensive and time consuming advertising campaigns. As SEO can be a time consuming process that requires a lot of research, maintenance and adjustments to your website to be truly worthwhile so using the service of internet marketing company can be a really sensible investment.

Any new business takes up a lot of time and requires a lot of work so why not let a professional with all the required knowledge and expert skills required to do a to quality job do it for you so you can pay your attention to other, more immediate aspects of your business.  At Direct Submit they offer all service with very flexible terms giving you the option to simply hire them to set the initial process up or to continue to benefit from their support by taking advantage of the excellent maintenance and performance review services that are on offer as well.

At Direct Submit they are happy to offer help, advice and services to any businesses that are just starting out, no matter how large or small, with the skills and expertise to help any website become a success they will be able to offer you an effective internet marketing strategy that is completely tailored to your businesses individual needs by taking in to account other details such as location, customer target group, special offers, awards or achievements and many other factors.

With a friendly, efficient and flexible approach to all their customers you will be definitely be pleased with the results that Direct Submit can create for you. So if you want your new business to be seen online and have the best possible start why not talk to one of the friendly and fully trained team at Direct Submit to find out how they could help your company’s website boost its online profile?

To speak to one of our Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on 0845 272 2350 or email us on mail@directsubmit.co.uk. We look forward to your call.

Market your Business on the Internet

Market your Business on the Internet
If you want to be sure that your company’s website has the best possible chances of success you might want to consider hiring an expert service such as Direct Submit to help you create an internet marketing strategy that is certain to ensure that your website is seen in all the right places and by all the right people, helping your internet based sales and leads begin to grow in no time at all.

directsubmitlogo

By implementing strategies such as Search Engine Optimisation (SEO) at Direct Submit they are able to your ensure that your businesses website will be seen by the people that are already looking for services or products that you provide. By making sure that your business appears higher up on the pages of results produced by search engines such as Google or Yahoo, people will be far more likely to see your site and click through to your page, increasing the amount of relevant traffic that your website receives.

Making sure that your page can be found by potential customers and investors is essential if you want your online business to grow, no matter how small or large a company is if their website is difficult to find it is unlikely to be a success. Effective SEO requires ongoing motoring and maintenance along with expert knowledge making it a time consuming and complicated process, although when it is carried out correctly the results can really pay off.

So if you are a new business or your existing website isn’t performing as well as you would like contacting a company such as Direct Submit could be a really worthwhile investment. Their friendly team are always on hand to help you plan an internet marketing strategy that is completely suited to your company’s individual needs and implement it to the highest standards, not only saving you a lot of time and effort, but also boosting your internet sales far more quickly than you may think.

By employing an expert service such as Direct Submit you will be able to have more time to get on with other work to keep your business growing while they make sure that your website really works for you. With a focus on paying attention to detail and providing every client with the right advice so they can help them build an SEO strategy that is completely suited to the needs of their business, they pride themselves on offering the best possible service to every business no matter how small or large.  With each stage of the process being carried out by one of their team of fully trained staff including key phrase research, website analysis and compliance, SEO promotion and marketing, linking strategy and ongoing monitoring and maintenance you can be certain on having expert advice and support every step of the way.

For more information on making your website work harder for you, or you would simply like to discuss your Internet Marketing or Search Engine Optimisation project, call us today on 0845 2722350 or visit the Direct Submit website.

Good Keywords for Any SEO Project

The Importance of Good Keywords for Any SEO Project

Keywords are integral to the amount of traffic your website can potentially receive. If your website isn’t embedded with money-making keywords, it won’t receive as much traffic as it could potentially receive.

Good keywords can help your website attract customers in the long term, and it’s essential that you target the right keywords when carrying out SEO.  In this article, we’ll check out what “good keywords” mean and how you can conduct vital keyword research for your website. Keyword research will lay a solid foundation for your website, helping it attract traffic and customers for years to come.

Why Do I Need Good Keywords?

Each keyword is searched by a certain number of people each month. So the keyword “gardening tools uk” is searched by less than a thousand people per month. The more people search for that keyword, the more traffic the first website ranking for that keyword receives.

Websites are ranked in order of how relevant they are to the keyword. This means that they might have the keyword in their title, in the web content, and in other relevant parts of the page. If the article answers the question or addresses the keyword in an informative (or entertaining) way, it will rank higher in the search results because the bounce rate would be lower and the time on site would be much higher. (Google also factor user experience metrics into their rankings of websites in search results.)

Therefore, your website is actually targeted around a certain group of keywords. However, are they profitable keywords? We aim to check this out.

To see how many people search for a certain keyword per month, you can see this in the Google Keyword Planner (www.adwords.google.co.uk). There are many guides online which show you to sign up for the Keyword Planner. If you have an AdWords account, you will be able to access the planner quickly.

Type the keyword into the keyword planner and you will find monthly search estimates for each keyword.

If your website is targeted around a keyword which isn’t searched for by many people, there is no way that you can receive a lot of traffic.

Instead, target your website around keywords which receive a lot of monthly searches. Ideally, for a small business, this should be around 2000 to 5000 monthly searches if you’re just starting out, and for larger businesses, you might be able to target keywords with higher searches.

However, with local keywords, there comes an exception. If you’re targeting a local area, the monthly searches would naturally be a lot smaller. For example, “gardening tools durrow” would receive a lot fewer searches than “gardening tools uk.” It might only receive a hundred searches each month, but it’s still profitable because these are a hundred people who are highly interested in buying from a gardening shop in Durrow. These people are more interested in visiting a local shop in Durrow, than buying from a well-known gardening shop anywhere in the UK.

Check Your Competition

Once you have found keywords which relate to your website and get a sizeable amount of monthly searches, you need to check your competition.

The competition basically includes all the websites which rank for that particular keyword in Google’s search results. So the top ranking websites for “gardening tools uk” include Homebase, Fiskars and Argos. A small business would find it difficult to compete with these websites – so perhaps, they could try ranking for local keywords instead.

If the competition contains a mix of middle-competition websites (websites that are not very well known, but still have a Page Rank of 2 or 3) – you should try to rank for that keyword and beat that competition.

Where To Put Keywords?

Once you have a handful of keywords selected, you need to start creating content around them so Google will associate your website with these keywords.

You should place these keywords naturally into the homepage (where it looks natural, remember!) such as in the title tag, in paragraphs, in menu navigation and in sub-headings. However, don’t place too many of them into content, because it will look shady and you could be penalized! A good rule of thumb is: Use them where you would naturally use them.

You can also write blog posts about these keywords and create high-quality content about them that will genuinely help a reader. This includes how-to’s, tutorials, infographics, informative articles, list-based articles, and so on. Not only will you start ranking for these keywords, but you’ll also attract much traffic from social media, too!

These keywords are classified as “good keywords” because of the following:

  1. They receive a sizeable amount of traffic each month, which means that potential customers are continually searching for this keyword each month. That means a constant supply of traffic.
  2. The competition isn’t too high, meaning you can try and get to the first page using other content marketing and SEO strategies such as linkbuilding.
  3. These keywords are embedded naturally into the title tag, articles, web content, and “About Us” pages.

Conclusion

At first glance, keyword research looks like a complicated science, but in this article, we’ve broken it down into key, fundamental steps. It’s not that difficult once you actually break it down into a series of steps.

To summarize these steps once more:

  1. Make a list of keywords related to your website.
  2. Check for their monthly searches on the Google AdWords Keyword Planner.
  3. Identify keywords with a few thousand monthly searches if you are a beginning website or a small business that has only been online for a few years.
  4. If you are a local business, identify local keywords with a few hundred monthly searches or less (or more, depending on your local area).
  5. Check for competition. If your keyword is dominated by large-name, well-renowned websites, it would be difficult to compete with them.
  6. Start creating content around these keywords.

Keywords are the foundations for your website and they are the main piece of content that Google scan through when indexing their website. If you aren’t targeting profitable keywords, you won’t be able to receive as much traffic as you could potentially be receiving, so make sure to cast your net wide and search for keywords which are profitable and easy enough to rank for. This shouldn’t be difficult, thanks to the AdWords Keyword Planner.

Content Marketing Ideas to Try

Content Marketing Ideas you Should Try

Content marketing is one of the most profitable ways to showcase your business to the web. By creating high-quality content, your website will gain more backlinks from other websites, thus boosting your rankings in Google search results. With pieces of content, you can build a bigger audience to your website through social media, also. The more traffic you can pull into your website, the more people will avail of your products or services.

For a website only starting out in content marketing, it can be a daunting challenge to start producing content worthy of backlinks. In this article, we’ll check out four ideas for content marketing. If you like a certain type of article, you can start experimenting with that on your blog to see if it pulls in any traffic.

In this article, we’ll take a look at types of content which is popular on the web today.

1. List Based Article

One of the most popular news websites is Buzzfeed, which creates list based articles. Recent studies into online marketing have shown that customers tend to click on titles with a number at the beginning. Perhaps, having a number in the title consolidates the amount of information. It also gives a quick overview on the number of items the reader can scan through.

Examples of these titles include:

  • 6 Reasons Your Swimming Pool Has Algae
  • 5 Exciting Themes for Your Next Party/Occasion
  • 7 Durable Apple iPhone Cases We Adore
  • 4 Ways To Clear Viruses From Your PC

As you can see, these titles help make it easy for the reader to click on and this can boost your click-through rates on Google search results.

Coming up with list based articles is easy, if you know a lot about your website’s niche. Just because your niche is in motoring or mechanics or window cleaning, it doesn’t mean you can’t create content on it. Broaden your scope and focus on the practicalities of your niche and key information consumers would like to know.

2. Infographic

Infographics are the latest trend and they can help you attract more traffic and backlinks to your website. An infographic does what it states in the title.  It is a graphic which contains information. In a typical infographic, you can display statistics, facts, figures and images within the graphic.

Infographics have seen recent popularity in the last few years, especially with the rise of Pinterest and photo sharing sites.

You don’t need to be a graphic designer to create an infographic. In fact, you can create one through websites such as www.venngage.com, www.canva.com, or www.piktochart.com. All these tools are free and offer templates. All you have to do is insert your facts and statistics into the template, and you will have a ready-made infographic!

Once you’ve created your infographic, you can ask other websites in your niche to display it or link to the infographic on their website. That way, you are gaining backlinks to your website.

If you still want to create a textual article out of the article, just post the text of the infographic to your blog, and you will have a text article, also. If your infographic’s title is catchy and promises useful information, your infographic could garner hundreds of shares on social media, and many backlinks. Some infographics have even gone viral, resulting in millions of viewers. While that is very rare, it is quite possible that your infographic could attract new customers from both Google search results and from social media.

3. A How-To Article

This type of web article focuses on showing the viewer how to do something, whether it’s about baking cookies, or cleaning dust from their car’s interior. The scope can be very broad or it can be very narrow, depending on your niche.

Before you create titles for your articles, put a list of keywords through the Google Keyword Planner. There are many guides online which show you how to do this, but I most recommend Backlinko’s Guide to finding profitable keywords with this tool.

When you have found keywords with the planner that get more than 2000 searches per month, you can turn these keywords into titles. Some examples could include:

  • How To Bake Cookies In 10 Minutes: A Quicker Method
  • How To Clear Your PC of Adware In Thirty Minutes
  • How To Track Your Ancestry Using Online Research

When you are writing the article, you can keep the steps brief and concise. This is one of the advantages of the “how-to” article; there is no need to write long, winding passages. As long as you clearly state the steps in a concise way and the steps will help the reader, you have created a valuable asset for the online world.

Your article will start ranking alongside other guides, but if there is little competition, it might start ranking immediately.

Conclusion

Those who use content marketing as part of their business strategy will start seeing results in a few months. The effects of writing content may take a while to see, but once traffic starts to increase, you can expect that traffic to keep streaming in throughout the months.

SEO: How Your Future Clients Find You Online

SEO: How Your Future Clients Find You Online
A quick question for all the business owners out there: does your business have a website? If not, there’s a great deal of potential business that you are likely missing out on.

Maybe you think your business is doing just fine with people coming in off the street or because you paid for an advert in your local newspaper, but consider this: more and more people today are carrying a tiny little computer that they call a smart phone in their pocket or purse, and with this tiny little computer they are seeking – and getting – instant gratification not only in terms of who has recently texted them or posted another cute cat video on Facebook, but also when problems arise which must be dealt with swiftly. Let’s say you own an auto repair shop and a driver from another town has just broken down and doesn’t know where to go for repairs.

The unfortunate out-of-towner could simply find out where the nearest shop is, or he could do a quick Internet search from his smart phone to find one that others recommend and that ranks high among local auto shops in search engine results.

Exactly how do businesses come to rank high in search results, you may ask? Simple: it’s through Search Engine Optimisation or SEO. Smart business owners use this form of Internet marketing to attract new clients in a manner that word-of-mouth advertising and traditional adverts simply cannot.

By providing online content related to your products and services and using keywords and key phrases that are likely to draw potential clients to your business’s website, you can see your revenues grow exponentially by establishing your company as one that others in the online community can trust.

Direct Submit SEO Services
Direct Submit is dedicated to providing SEO and Internet marketing services to businesses in Newcastle upon Tyne, the Northeast and elsewhere in the UK. We work with individual companies to produce substantive online content which will increase traffic to your website in a matter which fosters trust among potential clients and at a much more reasonable cost than other forms of advertising.

et our knowledge of Internet marketing and SEO help to make your business more profitable than you ever thought possible. For more information, call us today on 0845 272 2350 or visit www.directsubmit.co.uk