Search Engine Optimisation to Promote your Business

Search Engine Optimisation to Promote your Business

If you are a new business and you want to make sure that you website is a success it may be a good idea to consider using the services of a professional internet marketing service such as Direct Submit to help you.

Making sure that your website gets seen by potential customers or investors that will be interested in the goods or services that your business provides is a potential hurdle that every business faces regardless of their size or length of time within their industry, however with the correct skills and knowledge any website can really improve its chances of considerably raising its online profile. By employing techniques such as search engine optimisation (SEO) Direct Submit can help you to reach the top pages of results produced by search engines such as Google, so people who are looking for the products or services that you provide are likely to find your page quickly and easily.

This is a particularly effective method and popular of internet marketing because not only does it send more traffic to your website, the traffic that is generated is much more likely to be well targeted to your business and doesn’t require the use of any expensive and time consuming advertising campaigns. As SEO can be a time consuming process that requires a lot of research, maintenance and adjustments to your website to be truly worthwhile so using the service of internet marketing company can be a really sensible investment.  Any new business takes up a lot of time and requires a lot of work so why not let a professional with all the required knowledge and expert skills required to do a to quality job do it for you so you can pay your attention to other, more immediate aspects of your business.

At Direct Submit they offer all service with very flexible terms giving you the option to simply hire them to set the initial process up or to continue to benefit from their support by taking advantage of the excellent maintenance and performance review services that are on offer as well. At Direct Submit they are happy to offer help, advice and services to any businesses that are just starting out, no matter how large or small, with the skills and expertise to help any website become a success they will be able to offer you an effective internet marketing strategy that is completely tailored to your businesses individual needs by taking in to account other details such as location, customer target group, special offers, awards or achievements and many other factors.

With a friendly, efficient and flexible approach to all their customers you will be definitely be pleased with the results that Direct Submit can create for you. So if you want your new business to be seen online and have the best possible start why not talk to one of the friendly and fully trained team at Direct Submit to find out how they could help your company’s website boost its online profile?

No matter what products or services you sell you can be certain that they will be able to offer your service and excellent service that generates real results, check out their great past customer testimonials to see how many people have been left satisfied with the service they provide. Established over a decade ago and operating from the North East of the UK, Direct Submit have become one of the leading SEO and Internet Marketing providers in the North East and the UK.

Our client retention rate is exceptional, currently over 80%, which shows our commitment to working with the client to make a project a success. To speak to one of our Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on 0845 272 2350 or email us on mail@directsubmit.co.uk. We look forward to your call.

Teachers Jobs in & Around the North East

Teachers Jobs in Newcastle & the North East
If you are looking for teaching jobs in Newcastle and the wider North East or are looking to recruit staff for your school you might want to consider getting in touch with First Call Teachers, a recruitment service that specialises in filling vacant positions within local schools.

With an aim to providing high quality teaching staff when and where it is needed and with a supportive and professional approach to their work they always strive to find candidates that are really well suited to every role they help to fill. With every candidate already being fully background checked and with an assessment of their skills set already being undertaken every effort is made to be certain that every role that is filled by First Call Teachers is taken by someone that is confident to undertake the role and has all the relevant training and abilities required.

With so many schools under pressure to fill vacancies for a short or fixed term basis due to sickness or other issues First Call Teachers can help schools free up time and resources spent on the recruitment process looking for supply teachers. Using a recruitment service such as First Call Teachers is an ideal choice for anyone looking to start their teaching career, returning after a break or needing part time work to fit around other commitments, not only can you start to build up your reputation and begin to form relationships within the profession you can also gain valuable experience and knowledge from undertaking a variety of different roles within a range of schools.

With a friendly approach and an interest in the development and well being of all their candidates at First Call Teachers they aim to give find roles that will help them take their career in the right direction.

So if you are looking for well qualified, reliable teachers and teaching support staff or want to find high quality teaching jobs North East recruitment service First Call Teachers are definitely worth speaking to, specialising in filling roles for supply teachers, fixed term and permanent teaching staff and a wide range of support roles for SEN, secondary and primary schools you can be certain that they will be able to offer you all the help and information that you may require.

For further information, call them today on 0191 280 5849 or visit their website to review their current vacancies and teaching jobs in Newcastle and across the North East.

Should I Create a Website? Does My Business Need One?

Should I Create a Website? Does My Business Need One?
It used to be said that people always want to follow the latest thing, be it in fashion, sports, that kind of thing. Websites have become a necessity to almost everyone – particularly the business community. Companies, businesses, individuals, even young adults have created websites with their respective purposes, be it for profit, promotion or for entertainment.

Before deciding on the actual content, what should one must consider before creating their website? What are the factors in which must be put to thought before doing so, for example, the cost, maintenance, use, web host and so on.

Firstly, considering potential costs, we must always try to find an reliable and affordable host. A cheap hosting company does not exactly symbolize a credible reliability rating, but we must always look for value for money deals. Also, regarding the efficiency and server/web host reliability, consider issues including telephone support and help – will you be charged when calling the host telephone helpline number. Also look at reviews as these will almost certainly help you decide. There are many great web hosts out there but there are some really bad ones. You have been warned!

Next step; would hiring a professional web designer be an option you could afford? Is it the best option? For simple websites, there are always plenty of cheap or even free sites available, many web development programs are little more than word processors and, as such, relatively easy to use. However, when it comes to more complex and (some would argue) attractive and functional designs, hiring help in doing so would be the best way.

It is important to remember that the website, if promoting to the Search Engines effectively, will fast become your shop window to the business community. Will it portray what you want it to say?

So, having considered the fundamentals prior to actually building a website, think “do we actually NEED one”? If creating one would boost sales or promote positive implications to one-self, then by all means, go ahead and do what’s best. A well designed and promoted website can help your business grow and prosper.

eCommerce Investment the Key to Getting Closer to the Consumer

eCommerce Investment the Key to Getting Closer to the Consumer

Stuart Richards, a consultant in the Global Consumer practice at HW Global Talent Partner, answers questions on eCommerce in one of their most recent latest blogs.

What do you think is the single biggest issue right now for the retail and consumer industry?

All our clients are looking at ways to get closer to the consumer. To do this, most are embracing digital transformation, by investing in technology and talent, building capability and leverage data and analytics in order to drive innovation and grow the bottom line. Boards are faced with the choice, whether to trade through an etailer partner (Amazon or Alibaba) or a direct-to-customer approach.

Why are so few firms getting eCommerce right and what can they learn from those who are?

Some businesses have just been too slow to react to emerging technology and the changing consumer demand it is driving, but to be fair it is all still relatively new and constantly changing. Many are still not prepared to invest sufficiently in digital transformation, and risk being left behind by more forward thinking competitors. As the world’s largest eCommerce business with $80bn in annual sales, Amazon can afford to invest heavily and take risks on innovation. Recent additions like the Dash Button and Prime Air are truly ground-breaking and potentially game changing. Another eCommerce success story is Liverpool-based Shop Direct, which has just been named OC&C pureplay etailer of the year for the third time running. This summer it is opening a hub in London’s Victoria to house 250 staff working on data, eCommerce, IT, brand and product to develop new paths in retail technology innovation, including investment in advanced analytics, machine learning and artificial intelligence. Shop Direct was praised by award judges for doing ‘pioneering things’ and entering the digital era ‘in style, going further than almost any business’. It is a great example of a business that recognised the need to move away from its catalogue/DM focused heritage and invest in technology to become a class-leading eCommerce player.

What do you see as the biggest emerging issue for the sector?

Investment. Boards need to look beyond the current 3-5% that their digital channels may currently account for and instead focus on the potential 70% growth they could generate with appropriate investment. Some firms are even retracting from eCommerce strategies, failing to recognise the positive impact on the overall business across the entire channel mix.

What are the key challenges facing global consumer giants in terms of eCommerce?

These will centre on harnessing technology to get closer to the consumer, making the customer journey as straight forward as possible. Recent Amazon innovations such as the Dash Button remove the hassle of mundane tasks like going to buy washing powder when you run out. In a recent blog Keith Higgins, Global EVP eCommerce, Omni-Channel, Smart Data at Unilever, highlighted the mobile phone, voice activation and the use of smart data to enable targeted interactions as being key to the future development of eCommerce.

Is there a dearth of talent in the digital director role, making it a highly competitive market for executive search?

It is definitely a candidate-led market and there are opportunities across the consumer landscape. But it is such a diverse function that requires a complex set of skills (trading, P&L ownership, strategic capability building and execution, marketing and analytics) that finding a well-rounded professional can be a real challenge. It is perhaps not surprising we have former employees of global eCommerce leaders like Amazon and eBay on most shortlists. Recent assignments for global CPG businesses have included global e-commerce director positions in London and New York, a global head of data & analytics working between the UK and US, CMI director positions in France, Belgium and London, a European digital marketing director, and a measurement & analytics director based in Chicago. Because of our track record delivering executive hires for tier one global retailers and CPG businesses, we are able to add genuine insight in a truly consultative way, identifying strategic goals and finding the best talent globally to add value to the bottom line.

Contact Stuart Richards at stuartr@hitchenorwakeford.com or on +44 (0) 7787 254 600 for a confidential discussion or visit the HW Executive Search & Interim Management services website for more information.

News & Sports Websites Vulnerable to Attack

News & Sports Websites Vulnerable to Attack
News and sports websites have some of the lowest levels of security adoption, a study has suggested. A team of cyber-security experts looked at the security protocols used by the top 500 sites in various industries and online sectors. They found that fewer than 10% of news and sports websites used basic security protocols such as HTTPS and TLS.

Even those that do are not always using the “latest or strongest protocols”, one of the study’s authors said.

“As time goes by, all encryption gets weaker because people find ways around it,” Prof Alan Woodward, a cyber-security expert at the University of Surrey, told the BBC. “We tested the University of Surrey’s website using a site called Security Headers a couple of weeks ago and it got an A,” he explained, “but it’s only a C now.”

The research, published in the Journal of Cyber Security Technology, shows that some sectors seem much more security-conscious than others. The websites of computer and technology companies and financial organisations showed a much higher level of adoption than shopping and gaming sites, for example.

“In the financial sector, almost every one of the sites we looked at had encrypted links”, Prof Woodward said, “but even in retail the adoption of the very latest standards is low.”

A quarter of the shopping sites studied were using Transport Layer Security (TLS), which offers tools including digital certificates, remote passwords, and a choice of ciphers to encrypt traffic between a website and its visitors. But among news and sport websites fewer than 8% were found to be using the protocol. Among those that did, many failed to make use of some of the strongest tools available, such as HSTS, which automatically pushes users accessing an unsecured version of a website on to the encrypted version instead.

“It’s like news and sport content providers don’t value the security of their content,” Prof Woodward said. “They’re leaving themselves vulnerable to attacks like cross-site scripting, where an attacker can pretend something’s come from a website when it hasn’t.”

But Prof Woodward warned against putting too much faith in sites that appear to have the most up-to-date and comprehensive security protocols in place.

“People assume that because they’re using TLS they’re having a secure conversation, but there’s no guarantee about who they’re having that secure conversation with,” he explained. “Some of those spoof sites are using more up-to-date security than the genuine sites. You’ve got to click on that padlock and check who it is you’re talking to.”

UK Inflation Rate Rises to 2.9%

UK Inflation Rate Rises to 2.9%
UK inflation rate rose to 2.9% in May, up from 2.7% the previous month, official figures show. It is the highest rate since June 2013 and keeps inflation above the Bank of England’s 2% target.

The Office for National Statistics said one of the main reasons for the rise was the cost of foreign package holidays for British tourists.

Another factor was the price of computer games and equipment, which are usually imported. They are part of the recreational and cultural goods and services sector, where prices rose overall by 0.9% between April and May compared with a fall of 0.4% a year ago.

Food and clothing also went up in price slightly after falling 12 months ago, with the sugar, jam, confectionery and children’s clothing markets mainly responsible.

There were also rises in the cost of furniture and household goods, and electricity, with further price increases coming into effect in May.

RBS Reaches Settlement with Shareholders

RBS Reaches Settlement with Shareholders
RBS has finally reached a £200m settlement with investors who say they were duped into handing £12bn to the bank during the financial crisis. The RBoS Shareholders Action Group has voted to accept a 82p a share offer.

The amount is below the 200p-230p a share that investors paid during the fundraising in 2008, when they say RBS lied about its financial health.

A settlement means that the disgraced former chief executive of RBS, Fred Goodwin, will not appear in court.

The investor voted on the settlement on Monday evening, but declined to comment on whether the decision was unanimous.

Shares in RBS fell 1.1% to 256.85p.

Shortly after the rights issue in 2008, RBS was bailed out with £45bn taxpayers’ money. The state still owns more than 70% of the bank. In contrast, the government recently sold its last remaining stake in Lloyds, which took over HBOS during the crisis before receiving £20bn of rescue funds from the state.

General Election 2017: May Would Revive Board of Trade

General Election 2017: May Would Revive Board of Trade
Theresa May plans to set up a network of nine trade commissioners across the world to boost trade after Brexit. The Conservative Party said they would be part of a new Board of Trade to help exports and attract foreign investment.

The UK’s first Board of Trade has its roots in the 17th Century and through several transformations became the Department of Trade and Industry.

Both Labour and the Liberal Democrats said the prime minister’s plan was outdated.

Under the Conservative plans, the trade commissioners would be based “overseas in nine different regions, determined by markets rather than national borders, to ensure UK trade policy is guided by local experience and expertise”.

The Board of Trade would bring together leading business figures and politicians to help lead trade delegations, boost exports and “make sure the benefits and prosperity of Brexit are spread equally across the country”.

Mrs May, who plans to take Britain out of the European Union’s tariff-free single market, has said Brexit will allow Britain to seek bilateral trade deals with “old friends and new allies”.

Scottish Economy ‘Stuck in Slow Lane’

Scottish Economy ‘Stuck in Slow Lane’
Scotland’s economy is showing signs of slowing faster than the rest of the UK as consumer spending fades and firms remain reluctant to invest, according to a report. The EY Scottish Item Club has predicted “below-par” GDP growth of 0.9% in 2017 – half of that expected for the UK. It suggested the retail sector would be worst hit by “mounting pressure” on consumers.

Employment in Scotland is also forecast to continue to fall this year. In 2017, it is expected to drop by 0.1%, followed by further decreases of 0.5% and 0.3% in 2018 and 2019 respectively.

However, manufacturing output is predicted to grow in line with the overall economy for the first time since 2013, as weaker sterling and a pick-up in global demand “ultimately provide a boost to exports”.

The item club said Scottish households were “likely to endure a fall in real incomes” this year as a result in part of rising inflation and “weak” labour market conditions. It expects consumer spending to rise by just 1% in 2017, and by less than 1% per year between 2018 and 2020. This compares with an average annual rate of 2.3% over the past five years.

The forecaster said this reflected “a significant loss of momentum from a key driver of the Scottish economy”. It expects Scottish growth to slow a little in 2018 to 0.7% before gradually accelerating to around 1.4% by the end of the decade. However, it predicts that throughout this period, the Scottish economy will grow more slowly than the UK.

Dougie Adams, senior economic advisor to the EY Scottish Item Club, described the Scottish economy as being “stuck in the slow lane”. He said “As flagged in previous EY Scottish Item Club reports, one factor is the ending of the outsized contribution to GDP growth from construction as many of the big-ticket public sector-funded infrastructure projects near completion.”

He added: “Consumer spending, which last year proved surprisingly resilient and helped buoy the economy, is fading.  A weak labour market and rising inflation is putting further pressure on incomes and recent research reveals that households expect worsening economic conditions. All of this means consumers are likely to be more cautious.”

EY’s chief economist for UK and Ireland, Mark Gregory, said: “Scotland’s economy is showing signs of slowing faster than the rest of the UK which sends a clear message that business and government will have to work harder and smarter to achieve sustained growth. The economy has to rebalance and shift away from a reliance on public-funded major infrastructure projects. Sector diversification is also required to help move away from an over-reliance on the oil and gas, construction and financial services sectors.”

Responding to the report, Scottish Economy Secretary Keith Brown said: “Despite serious challenges such as the slowdown in the oil and gas sector, the foundations of Scotland’s economy are strong. Unemployment is falling and we are seeing early signs that the situation is improving for North Sea operators.  This report from E&Y builds on the Scottish Engineering quarterly review figures released earlier this month by showing positive signs for the manufacturing sector in Scotland. This report also comes after the 2017 EY Scotland Attractiveness Survey confirmed 2016 was a record-breaking year for foreign direct investment into Scotland. For the second year in a row we have attracted more projects than ever before and Scotland has been the top UK region outside London in every one of the past five years.”

Meanwhile, a separate report has suggested improving labour market conditions in Scotland.

The latest IHS Market Report on Jobs for Scotland found that last month there were sharp rises in worker placements, record growth in permanent staff demand and falling availability. In terms of staff demand, the data signalled the fastest rate of expansion in the survey’s 14-year history, with growth faster in Scotland than across the UK as a whole.

Scottish recruitment consultancies also recorded further steep growth in demand for temporary staff. Sector data indicated that staff demand rose fastest in the IT and Computing sector for both permanent and temporary roles.

Meanwhile, the rate of expansion in permanent staff placements in Scotland reached its highest in 27 months as growth matched the UK as a whole, which was at a 25-month high.

Specialist Business Insurance Services

Specialist Business to Business Insurance Services
At Weir Insurance they have over forty years-experience offering insurance and brokering services to their customers across the UK, both commercial and residential and are able to offer expert help and advice regarding most types of insurance including business insurance, household insurance, vehicle insurance and property insurance.

With specialist advice and policies available regarding issues such as professional indemnity insurance, public liability insurance and landlord insurance you can be certain that they will be able to make sure that you and your business has all the cover that you require, even if you have a unique business or something that is complicated or hard to insure they will do everything they can to make sure that you have the correct level cover for the best possible price.

Having professional indemnity insurance is an excellent way to make sure that your business has all the cover it needs if a client is not happy with the treatment or service that they have received, any claim even one that is minor or untrue can be expensive and time consuming to resolve especially if the matter ends up going to court or incurring other legal expenses.

Under UK law a company, organisation or person offering services to the public is legally liable to their customers or clients to offer a fair and well informed level of service and can be issued with legal actions if any claims of mistreatment or deception are upheld, so having the correct cover is essential to any business if the need to defend any such claims ever arise.

Some successful businesses have lost everything due to not having the correct insurance to cover legal fees when a claim has been bought against them. There are many types of occupation that are liable for legal action for offering incorrect or misguided advice of a sub-standard level of service including advertising agents, doctors, IT consultants and some non-profit organisations and charities so checking if professional indemnity insurance could provide your business or company with some added security could be a really worthwhile idea.

With personal indemnity insurance providing you with cover against many eventualities including loss of documents, loss of property, libel and defamation, intellectual property and negligence you will have the peace of mind that your business will be fully protected no matter what may happen.

If you aren’t sure if your business is liable or want to find out more about the types of professional indemnity insurance and personal indemnity insurance that are available, at Weir Insurance they will be happy to tell you more with an excellent range of policies available they will be able to discuss your business with you, assess what type of cover you require and help you find the policy that is most suited to your needs.

With a friendly and dedicated team on hand to answer any questions or queries that you may have at any time and an in depth knowledge of the industry and the way various types of policy work you can be sure that they will do everything they can to make sure that you are completely happy with any business insurance that you decide to take out.

Contact Weir Insurance Brokers
For further information please call one of our experienced insurance team today on 01670 365533 or visit the Weir Insurance brokers website. We have been helping our clients’ with their insurance needs since 1972. We talk to you about your requirements, work with you to figure out what cover you need (and what cover you don’t) and then use our relationship with dozens of insurers to find the best solution for you.