Local SEO is Crucial for Local Businesses

Local SEO is Crucial for Local Businesses
Did you know that 97% of customers now search for products and service online? In today’s highly competitive business world, having a high ranking Website is so important if you want to do some serious business online.  When your Website pages achieve high ranking, you can reap the benefits of a prominent position on the major search engines including Google, Yahoo! and Bing. Local SEO will help direct new customers to you first.

The internet therefore offers one of the most effective methods of driving new customers to local businesses. In addition to helping companies increase their levels of traffic, local SEO can help raise your business profile to people searching within specific cities, towns and counties. Studies have shown the natural listings and Google Maps are where over 80% of people click when they are looking for a local product or service; our affordable SEO packages will provide your business with great new source of both leads and sales. More and more people are using the search engines to search for such as plumbers North East or van hire Newcastle and it is reported to be one of the fastest growing areas for ‘searches’ online.

So what exactly is Local SEO or Local Search Engine Optimisation?

Local SEO is a way of bringing local visitors to your Website. It enables search engines to show local specific results for searches that have been filtered using a geographical location.  For example, if you are a garage in Durham who provides a service to your local and surrounding areas, a Local SEO service will help drive local traffic to your Website.

Many local companies now rely almost entirely local, geographic specific business so it makes sense that ‘your business’ should be taking advantage of these search engine changes. This could potentially lead to significant increases in business enquiries and sales.

From the keywords you use and how these are featured in your website content, your local link strategy, Google My Business and Google Reviews, our local SEO experts have helped numerous businesses to become highly prominent in local search results. The team at Direct Submit Internet Marketing Services can provide you with a Search Engine Marketing solution to help your company increase the effectiveness of its website in the Search Engines and give it a distinct advantage over your local competitors’ websites who aren’t optimised for local searches.

For more information on Local SEO, call us today on 0845 2722350 and get your website noticed locally.

First Call Teachers Recruitment Agency

First Call Teachers Recruitment Agency   
With 39 weeks in the academic year to really make a difference and most budgets stretched to breaking point before the summer term has even begun, you may be finding that your supply staff costs are something that may be subject for review in school.

We can arrange a no obligation consultation with your Head Teacher or School Business Manager to break down your current supply charges, giving you full transparency of the daily pay and charge rate. This will also give you a good indication of current agency margin and which in lots of cases can only be described as far from reasonable.

First Call Teachers can then provide a tailored service level agreement whereby your charge rates are reduced and fixed, so you’ll see an instant saving against your current spend. And because most supply staff are registered across multiple agencies, we’re often able to provide you with the same familiar faces who are paid well at that reduced rate.

We offer a prompt and efficient service for schools and provide timely cover solutions. You can book assignments from a single full or half day, week or term-by-term, to the placement of permanent staff!

Our service includes;

  • Cover with a single telephone call 24/7
  • Prompt response to all calls and emails
  • Access to the key stage/subject specialists you need
  • A regularly updated database of local teachers and support staff
  • No sales calls
  • A simple online timesheet solution
  • Minimal paperwork

By working with First Call Teachers not only will you have the advantage of working with an ethical, progressive supply agency who put ‘Quality Education’ at the centre of everything we do! You’ll also have exclusive access to a range or partnership services at a discounted and often fully subsidised cost including; Early Years Dance Classes and CPD from LP Dance in Education, Crafty Spanish classes and after school club solutions, and ArtVenturers after school club and creative days to name but a few!

First Call Teachers are specialists in offering teaching jobs, they supply teachers and support staff, who are highly motivated and a day to day, long term or permanent job in a school. For further information, call them today on 0191 280 5849 or visit their website to review their current vacancies and teaching jobs in and across the North East.

Major Rail Disruption Over Bedfordshire Signal Fault

Major Rail Disruption Over Bedfordshire Signal Fault
Commuters are facing “major disruption” – including cancellations and delays – caused by a signalling fault. A problem on the line between Luton and Harpenden left lines in both directions in the area blocked, Network Rail said.

The fault has been fixed but the Thameslink service between Brighton and Bedford will be disrupted until at least 13:00 BST.

Services between London St Pancras and Nottingham, Leicester, Derby and Sheffield are also affected.

Roger Perkins from Thameslink said that while the problem, which started just before 02:00 BST, has been mended, disruption will continue.

“Network Rail have now got the signalling up and running again and we will soon, we hope, be able to start running our trains again, but they really are very much backed up and completely in the wrong place. It’s such a busy service it takes a really long time to get everything back and running on the normal timetable so there will be disruption right through the morning.”

National Rail has warned passengers services may be cancelled or delayed by up to 90 minutes.

Tickets are being accepted on Great Northern, South West Trains and Southern services via any reasonable route, buses between Elephant and Castle and Elstree and Borehamwood, and the London Underground by any reasonable route.

Getting the Right Insurance for your Business

Getting the Right Insurance for your Business
Getting the right insurance for your business can be a time consuming and confusing process, especially if you have many different considerations to make, with so many different types of policy available and many different offers and deals available on the market it can sometimes be hard to work out what provider will be the right one for you. Why not get in touch with an independent insurance broker such as Weir Insurance for some help and advice so you can be certain that you’re are getting the correct cover for a reasonable price.

If you have a business based in Newcastle and Northumberland you can be sure that Weir Insurance will be able to offer you all the advice and information that you may need to be sure that you select the best policy options for your business, with over forty years’ experience working within the industry they have all the expertise and knowledge required to help you make sure that you have got the best deals available.

With a dedicated and professional team available at all times they will be able to guide you through the whole process and make sure that you have all the correct levels of cover that you require. With excellent industry links at Weir Insurance they have extensive knowledge of what various insurance companies are able to offer both locally and nationally so you can be certain that they will be able to help you really look at every option available to ensure that you get the best policy for your business.

So if you are looking for insurance for your business and would like some help and advice why not get in touch with Weir Insurance? As experts within the field no matter what type of insurance you require for your business you can be certain that they will be able to find you the best values deals available and if you do ever need to make a claim they will also be able to offer you help and advice so you can be sure to get the payments that you are entitled to

Weir Insurance aim to offer an informative and personal service to each of their clients and aim to offer policies that are completely suited to all their requirements at the best possible price, no matter how complicated the situation may be. So no matter whether you are a business or domestic customer and regardless of what items you may want to insure you can be certain that Weir Insurance will do everything they can to get you the insurance that you need.

Contact Weir Insurance Brokers
For further information please call one of our experienced insurance team today on 01670 365533 or visit the Weir Insurance brokers website. We have been helping our clients’ with their insurance needs since 1972. We talk to you about your requirements, work with you to figure out what cover you need (and what cover you don’t) and then use our relationship with dozens of insurers to find the best solution for you.

London City to Get Remote Air Traffic Control

London City to Get Remote Air Traffic Control
London City is to become the first UK airport to replace its air traffic controllers with a remotely operated digital system. Instead of sitting in a tower overlooking the runway, controllers will be 80 miles away, watching live footage from high-definition cameras.

The new system, due to be completed in 2018, will be tested for a year before becoming fully operational in 2019. It has already been tested in Australia, Sweden, Norway and Ireland.

The technology has been developed by Saab, the Swedish defence and security company, and will be introduced as part of a £350m development programme to upgrade London City Airport which will also include an extended terminal building, enabling it to serve two million more passengers a year by 2025.

It will provide controllers with a 360-degree view of the airfield via 14 high-definition cameras and two cameras which are able to pan, tilt and zoom. The cameras will send a live feed via fibre cables to a new operations room built at the Hampshire base of Nats, Britain’s air traffic control provider.

As well as being able to see it, controllers will be able to hear the airport, as if they were in situ. Unlike the old tower, the new system will allow controllers to zoom in for a better view and put radar data onto the screen to track aircraft.

Responding to questions about safety and potential system failure, London City Airport said it been independently stress-tested by security specialists. The system will use three different cables, taking different routes between the airport and the control centre, to ensure there is a back up if one of those cables fails.

Declan Collier, London City Airport chief executive, said he was “absolutely confident” that the system is safe from the threat of a cyber attack. “No chief executive is complacent about threats from cyber security,” he said. “But we are very confident that the systems we’re putting in place here are secure, they’re safe, they’re managed very well.”

Steve Anderson, Nats Air Traffic Control, told the BBC he has been won over by the technology after being initially “sceptical”. He said: “They give the controller more information in terms of what they can see, what they can hear.”

The airport is planning to decommission its traditional tower in 2019, replacing it with a new 164ft (50m) digital tower – 104ft (32m) taller than the existing one. The system made its world debut in Sweden at Ornskoldsvik Airport, where flights have been controlled by a remote tower in Sundsvall, 110 miles (177km) away, since 2015.

Nats airports director Mike Stoller said: “Digital towers are going to transform the way air traffic services are provided at airports by providing real safety, operational and efficiency benefits. “We do see this as being a growing market place across the UK and the world.”

FTSE 100 Rebounds After Two Days of Losses

FTSE 100 Rebounds After Two Days of Losses
London’s main share index opened higher as the market recovered some of the ground lost in the past two days. Global markets have dropped sharply since Wednesday, with uncertainty surrounding the Trump presidency being blamed for the sell-off.

The row over the firing of FBI director James Comey has led to growing scepticism about Mr Trump’s ability to deliver tax and regulatory reform. But in early trade on Friday, the FTSE 100 rose 30.10 points to 7,466.52.

Airlines shares were in favour, with British Airways owner IAG up 1.6% and EasyJet rising 1.5%.

But shares in Hikma Pharmaceuticals dropped 4.8% after the company cut its full-year revenue forecast. Last week, Hikma had said that its launch of a generic asthma drug would be delayed after its approval was blocked by US regulators.

On the currency markets, the pound was back below the $1.30 mark. On Thursday, it had jumped above this level to the highest point since September after the release of stronger-than-expected retail sales figures. However, on Friday it was trading at $1.2981. Against the euro, the pound was down slightly at 1.1648 euros.

Royal Mail Posts Strong Rise in Profits

Royal Mail Posts Strong Rise in Profits
Royal Mail’s annual profits have jumped 25% thanks to better-than-expected growth in its parcel delivery business. Parcel deliveries rose 9% thanks to shoppers’ insatiable appetite for online shopping, although the number of letters posted fell by 6%. Royal Mail put the rise in parcels down to upgraded computer systems, which allow the packages to be sorted faster.

Pre-tax profits rose to £335m in the year to 26 March from £267m, while revenues grew 5.7% to £9.8bn. The market reacted positively, sending shares up nearly 4% to 446.8p to highs not seen since January.

Chief executive Moya Greene said: “We have made good progress against all of our strategic priorities. This has been a more challenging period for UK businesses and we have come through it well.”

Despite the boost in profits, the company was cautious over its prospects in the UK, where it makes three-quarters of total sales.  The fall in letter deliveries was at the higher end of expectations, with the company blaming uncertainty over the Brexit referendum for the decline. “This reflected the levels of business uncertainty following the EU Referendum and a strong prior year which saw a one-off return of direct delivery volumes,” it said.

The company is also unlikely to cash in heavily from the upcoming general election, as it admitted the short campaign would mean revenues were likely to be below that seen from mailing sent out during last year’s EU referendum and 2015’s general election.

Royal Mail’s letters business in the UK struggled, with direct mail down 10%, but this was offset to some extent by the company’s overseas operations, meaning letter deliveries overall were down 6%. Helped by a huge 50% market share for parcel deliveries in the UK, Royal Mail managed to improve its revenues by 3% to £3.3bn. But the business’s most impressive performance came from its overseas division – General Logistics Systems (GLS) – where sales jumped 9% to £2.5bn.

Ms Green said: “GLS is performing very well and is growing revenue organically and through acquisitions.

“Its deep expertise and focus on B2B parcels in multiple geographies – now 41 European countries and seven states in the US – positions it to be a greater force for growth for the company. We will continue to invest in careful and focused international expansion by GLS.”

Despite the strong performance from its international operation, the company described its Italian and French businesses as “challenging” and said it had lost out in Germany due to a rise in the minimum wage.

But the City was impressed overall, with the share price rising almost 4% in early trading, sending the stock to a four month high of 446.8p.

When the government listed the business on the stock market in 2013, some people argued that the price offered was too low. The shares were floated at 330p each. It led to criticism that ministers had underpriced the former state asset.

The company is also facing strikes in the UK over plans to close its defined benefit pension scheme in 2018.

Royal Mail reiterated that, although the pension plan was in surplus, it was unsustainable and contributions would need to increase to more than £1bn by 2018.

Conservative Manifesto: Social Care Plans

Conservative Manifesto: Social Care Plans
Theresa May will promise to address the rising cost of social care in England and curb immigration when she launches the Conservative manifesto later. It will promise no-one will have to sell their property in their lifetime to fund residential or home care. Instead, the cost of care will be taken from their estate – if it is worth at least £100,000 – when they die.

The manifesto will also include:

> Scrapping winter fuel payments to better-off pensioners – at the moment, all pensioners qualify for one-off payments of between £100 and £300 each winter
> A reduction of the so-called “triple lock” on pensions to a “double lock” with the state pension to rise by the higher of average earnings or inflation
> New money for the NHS, on top of current spending plans
> An extra £4bn on schools in England by 2022 – partly funded by an end to the current provision of free school lunches for all infant pupils in England
> Measures on immigration, including asking firms to pay more to hire migrant workers, who will in turn be asked to pay more to use the NHS

The social care changes proposed are that the value of someone’s property would be included in the means test for receiving free care in their own home – currently only their income and savings are taken into account. The plan is that these people, and people in residential care – whose property is already taken into account in the means test – will be able to defer paying for their care until after their death.

There will also be an increase in the amount of wealth someone can have – savings and the value of their home – from the current £23,250 to £100,000 before they lose the right to free care. That means that however much is spent on social care, it becomes free once someone is down to their last £100,000.

Sir Andrew Dilnot produced a report on the social care system for the Coalition government in 2011, which recommended that individuals’ contributions to their care costs should be capped at £35,000.

Drive Quality Traffic to your Website with Google Adwords

Drive Quality Traffic to your Website with Google Adwords

Google Adwords is one of the most versatile ways to drive traffic to your website. Google get 3.5 billion searches per day, meaning that people are constantly searching the web for products and services. 40,000 Google search queries are processed per second. Some of these queries are informational, but many are related to products or services. Right now, hundreds of people are searching for a website like yours. Google AdWords helps you target these searchers, and puts your website in front of these potential customers.

adwordsGoogle have made it incredibly straightforward to advertise with them. You can advertise through the Google AdWords interface.

 

 

Why use Google AdWords? There are a variety of reasons. In this article, we’ll take a look at some of the more important reasons.

1. Precisely Target Interested Customers

When you create a TV or newspaper advert, you are targeting masses of people. For example, if you advertise lawn mowers in a local newspaper, you will have a variety of people reading your ad, from teenagers to elderly people to businesspeople. Most of your audience probably don’t require a lawn mower at that point in time.

However, with Google AdWords, you can precisely target customers who are interested in lawn mowers only. When someone searches for “lawn mower shop Manchester”, you can place your ad directly on Google’s search results. Since this person is highly interested in purchasing a lawn mower, they are more likely to click your ad. As a result, they are more likely to convert, either by purchasing a lawn mower or through some other conversion. Instead of spending huge amounts on newspaper ads (directed at the masses), you can spend the same on interested customers, who are very likely to purchase.

This means that with a small amount of investment, you can get highly interested people coming to your website. These people have shown interest in your product by conducting a search into Google, and this means you’ll get more conversions and more purchases.

2. Instant Results

This is a no-brainer. With SEO, you have to wait up to six months to start seeing your website receive lots of traffic. While this may be a long-term investment, it does take time. While you are waiting for your website to rise in the SERPs, you can invest in some short-term PPC/Google AdWords advertising. With as little as £20, you can start receiving interested customers to your website. These customers will arrive at your site in as little as a few hours, and you can generate some quick business.

Since PPC is a relatively inexpensive method to gain customers, you can experiment with pricing and keywords. The results are quick; you don’t need to wait months. That said, SEO should definitely be a part of your long-term internet marketing strategy, but PPC can have quick results too.

3. Get Exact Predictions and Data

With Google AdWords, you can choose which keywords you’d like to target. Then, you can get predictions on how many clicks you’ll get.

This gives you exact data and it’ll help you forecast how much traffic you expect to receive. If we compare this to newspaper ads or radio ads, they don’t give any detailed metrics on what you can expect. They may highlight certain demographics or ages, but they aren’t measured with the accurate specificity of Google AdWords. With PPC, you can get accurate metrics on what to expect. Since so many businesses use Google AdWords each year, Google have amassed exponential amounts of data and research on what keywords convert best. All this data is neatly compiled into the AdWords Keyword Planner, and you can easily access it.

You can input the amount of money you’d like to spend per day, eg: £10. With that £10, the tool will state how many clicks you’ll get for that £10 for your chosen keywords. You can then toggle around with the keywords, and choose cheaper or more expensive keywords. This gives you unlimited freedom, because the keywords have been tried and tested, and Google’s long experience in PPC advertising helps you hone in on the most profitable keywords/search queries to target.

Final Thoughts

Google AdWords can be a versatile source of advertising for you. It will allow you to get exact predictions on your expected traffic, it’s easy to use, and it’ll quickly bring targeted customers to your website. If you feel that traditional advertising isn’t working for you, or you want an easy way to get targeted customers to your website, Google AdWords is the perfect choice for you.

Direct Submit Pay per Click & SEO Services

Direct Submit are an established Search Engine Marketing and Internet Marketing company. With over 95% of our business coming direct from client referral, we provide a cost effective and highly efficient service. Unlike most other SEO companies, we do not do any marketing of note. We don’t employ sales people, not do we cold call or bombard business with sales materials. Virtually all of our client base comes directly from referrals.

To speak to one of our Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on 0845 272 2350 or email us on mail@directsubmit.co.uk. We look forward to your call.

Tree Surgery Services for the North East

Tree Surgery Services for the North East
As the warmer weather begins to get closer many of us are starting to prepare for the summer to arrive by wiping away the cobwebs and having a really good spring clear out, but many of us overlook the garden until the hot weather really starts. If you would like to spend your summer enjoying your garden by having barbeques with your friends, tending your flowers or just simply relaxing while you sunbathe why not get your garden nice and tidy now before it has a chance to grow and get any more out of control?

If you have recently moved into a new property or have had a problem area within your garden for some time certain tasks can feel overwhelming or out of your control but don’t worry, with the right help and advice any garden issue can be solved with far less time and trouble than you might first think, leaving your outside space looking organised and far more spacious.

If you feel that there really is too much to do you may want to consider bringing in a professional tree surgery service such as Stan Timmins and Sons Ltd to help you get the job done.

Problems such as ivy and other deep rooted weeds, diseased trees and massively overgrown areas within your garden can be difficult to solve if you don’t have the skills and equipment required to make sure the job is done safely and properly at Stan Timmins and Sons Ltd they cover a wide range of heavy garden tasks alongside an excellent range of tree surgery services so they will be able to help you solve any issues you may have within your garden or other outside space.

With a wide customer base across Newcastle and the North East you can take a look at some of the excellent reviews and testimonials that have been left as well as finding out more about the wide range of professional and fully insured services that they have on offer, so if you really want to make the most of your garden this summer why not get in touch with Stan Timmins and Sons to find out they can help you?

We believe at Stan Timmins Tree Surgeons that we can provide you with the quickest and most accurate tree surgery, to suit whatever work you need done. We offer the advantages listed above and we have had many customers who have praised us and thanked us for our work. You can see these customers at our Testimonials page. For further information on the range of gardening and tress surgery services available please call 07966 207280 or visit the Stan Timmins Tress Surgery website today.