Mark Carney; Green Finance ‘A Major Opportunity’

Mark Carney; Green Finance ‘A Major Opportunity’
Bank of England Governor Mark Carney has said climate change risks can be reduced in part by increased green financing in emerging economies. Mr Carney said long-term financing of green projects in emerging markets would promote financial stability.


Speaking at an event in Berlin, he urged Germany to use its G20 presidency in 2017 to make progress. Mr Carney has previously warned of climate change risks for the finance industry. At the event on Thursday, Mr Carney said that in theory capital should flow from advanced to emerging economies due to high returns. In practice, however, the opposite has happened – and this has driven down bond yields in advanced economies, he said.

When money has sporadically flowed to emerging economies it has had a destabilising influence, he said. “In this context, green finance is a major opportunity. By ensuring that capital flows finance long-term projects in countries where growth is most carbon intensive, financial stability can be promoted,” he said.

Mr Carney said the issuance of green bonds – for example, to help finance water or renewable power projects aimed at reducing carbon emissions – could double in 2016 from last year’s $42bn.

But they still represent only 1% of holdings by global financial institutions, he said. “The development of this new global asset class is an opportunity to advance a low carbon future while raising global investment and spurring growth,” he said.

He elaborated on a conundrum – that by the time there is a clear economic incentive to act against climate change, it will be too late to do anything about it.

A further potential problem he pointed out was that “too rapid a movement towards a low-carbon economy could materially damage financial stability.”

As part of the transition towards a low-carbon economy, Mr Carney also urged companies to disclose the financial risks that climate change poses to their business models.

Mr Carney has previously warned of the risks of climate change for the finance industry, including the possibility that the majority of fossil fuel reserves might not be recoverable as governments push to limit global warming.

Lloyd’s of London Considers Setting up EU Subsidiary

Lloyd’s of London Considers Setting up EU Subsidiary
Insurance market Lloyd’s of London is working on “contingency plans” to ensure it can trade across Europe when the UK leaves the EU. Chief executive Inga Beale told the BBC that Lloyd’s may set up a subsidiary or branches in mainland Europe. She estimates that 4% of revenues could be lost after Brexit because Lloyd’s would lose its licence – or passporting – rights to operate across the EU. The fallout from Brexit “is a major issue for us to deal with”, she said.

Lloyd’s, one of Britain’s oldest institutions, is the world’s leading insurance and reinsurance market and houses around 90 syndicates. It focuses on specialist markets, such as marine, energy and political risk, and this year insured the taste buds of a Cadbury’s chocolate taster.

Continental Europe accounts for about 11% of gross premiums written by the London market. Ms Beale told the BBC that Lloyd’s was now “focusing our attention” on maintaining its position in a post-Brexit landscape. It had not yet been decided whether to establish branches in individual EU countries or an EU-wide subsidiary, but the latter option would probably be cheaper, she said.

But Ms Beale said Lloyd’s had to respond. “It’s the lack of certainty for our clients. Business cannot hang around,” she said. “Boards are going to insist that they make plans [for life after Brexit]”

She did not disclose details of the size of any EU-based subsidiary or consequences for jobs, but said: “Some people may end up doing their jobs in other parts of Europe rather than in London.”

Her comments came as Lloyd’s reported half-year pre-tax profits of £1.46bn, up from £1.20bn for the six months last year.

Despite the rise, premiums continue to be under pressure, said Lloyd’s chairman John Nelson. He said: “Whilst we are operating in difficult conditions, we have continued to make significant progress in growing our presence in the fast-growth markets across the globe. In 2016 we have applied for onshore reinsurance licences in India and Malaysia as well as opening a new office in Bogota, Colombia. This complements the growth we are seeing in Dubai, China and in our more traditional markets, particularly the United States.”

Mike Ashley Steps in at Sports Direct

Mike Ashley Steps in at Sports Direct
The founder and majority owner of Sports Direct, Mike Ashley, has stepped in as chief executive at the retailer after the surprise resignation of Dave Forsey. The company has been under fire over zero hours contracts and disclosure that staff at a warehouse were paid less than the minimum wage.


Independent shareholders had called for changes to the way the company was run.

The main request, though, was for the removal of chairman Keith Hellawell.

Mr Ashley said in a statement: “I feel like I have lost my right arm, but I do hope to have the opportunity to work with Dave again in the future.” He owns more than 50% of the business he founded. His formal position was executive deputy chairman.

The Sports Direct statement does not make clear why Mr Forsey is leaving. He has worked there for 32 years after starting as a part-time worker when he was 18. Earlier this year he agreed to forgo a £3.7m share award in recognition of the problems at the company.

Mr Forsey said: “I have given my entire working life to the company and in return the company has given me amazing opportunities and experiences.”

Sports Direct, which has around 450 retail outlets, came under the spotlight after an investigation uncovered that staff were kept on site at its giant Shirebrook warehouse in Derbyshire after their shifts for body searches. These took so long that their pay effectively dipped below the minimum wage.

Mr Ashley, Sports Direct’s billionaire founder, was called to answer questions from MPs, who compared working practices at the warehouse with “that of a Victorian workhouse than that of a modern High Street retailer”.

In the wake of that, the sportswear chain’s lawyers produced a critical report of its working conditions. The company was criticised for its use of zero hours contracts. It says it will offer workers who want them guaranteed hours. It also said it would put a worker on the board. That report also criticised Mr Forsey for failing to inform the Sports Direct board about some of the issues at Shirebrook.

But calls for an independent review continued and earlier this week, Sports Direct said it would authorise such a study of working practices and corporate governance, following concerns raised by shareholders.

Mr Ashley denied knowing much about the way Shirebrook operated, telling the BBC: “You’d be surprised how little I knew of what was going on.”

Sarah Wilson, chief executive of shareholder pressure group, Manifest, told BBC Radio 5 live the move added another corporate governance problem: “Are we going to see [Mike Ashley] step down from his other job as deputy chairman? Had Mike Ashley listened to shareholders four or five years ago, we might not be in the situation we’re in at the moment.” She said the company’s actions were not just damaging to shareholders but “undermined the general public’s perception of capitalism – full stop”.

Mr Ashley’s brash style is unorthodox for the founder and executive of a leading UK company. The owner of Newcastle United football club was photographed with a wad of cash when he took shareholders and journalists on a tour of the Shirebrook site after the shareholders’ meeting. He also revealed that he travels to work by helicopter. The company employs Mike Ashley’s daughter’s boyfriend to run its property arm.

Financially, the company is not in a good place. The company’s shares have fallen by 50% this year, and earlier this month Sports Direct warned that that profits next year would be down on this year.

Sports Direct’s board made two other changes, promoting Karen Byers to the role of global head of operations, and Sean Nevitt to the role of global head of commercial.

Home Insurance that Works for You

Home Insurance that Works for You
Identifying the right home and property insurance, plus the correct amount of insurance cover is essential when you need to make a claim if something goes wrong. However, sometimes shopping around for insurance can be daunting as there are so many conflicting deals and offers, with many insurance companies offering added bonuses or advantages that you may not even be sure that you need.


At Weir Insurance brokers they aim to help take the stress out of renewing your insurance by offering you all the information and advice that you need to make a really well informed choice.

As one on the more established insurance brokers in the North East, Weir Insurance have over forty years experience helping their clients locate great value and appropriate insurance in Newcastle and Northumberland and make good decisions about what insurance policies they choose to hold. With a wealth of knowledge from within the industry and a focus on providing every customer with a top quality service every time they are experts at making sure they get the best deal available every time, no matter what level of cover is required.

If you are looking to renew your insurance or you are taking out a new policy entirely the first thing to consider is the type of insurance that you require and the level of cover that is needed, at Weir Insurance they will complete an initial assessment with you to decide what type of cover is most suited to your specific needs and also what you are able to afford. You will then get the opportunity to discuss what types of cover might be most suitable to you.  Once you have been guided through the options and decided what types of policy you will require one of the team will find what companies have the best deals available.

You will then have the opportunity to take a look at a selection of policies that are suited to your requirements and have any questions or queries that you may have answered so you can be sure that you will have all the information you need. Once you have made a decision Weir Insurance will get everything arranged on your behalf as soon as possible and let you know when your cover will begin, giving you total peace of mind that everything is well protected.

No matter what you want to insure or the type of insurance you want at Weir Insurance they have all the experience required to provide expert advice to residential and commercial customers alike and with a range of specialist insurers available as well they are also able to help with more difficult items to insure such as classic cars, charities and caravans. They also offer specialist advice and hard to beat quotes on a variety of services such as legal advice and road side assistance and many other types of insurance including travel, horse and commercial fleets.

So if you are finding it hard to find a competitive quote, too busy to spend hours searching for the best deal or simply overwhelmed by the amount to policies available and want a bit of guidance why not get in touch with Weir Insurance? With a great range of insurance advice on offer, many years experience within the industry and the expert skills to provide you with the advice you need you can be certain that they will do everything they can to ensure they get you the best value policy and the right level of cover for you.

For further information please call one of our experienced insurance team to day on 01670 365533 or visit the Weir Insurance brokers website. We have been helping our clients’ with their insurance needs since 1972. We talk to you about your requirements, work with you to figure out what cover you need (and what cover you don’t) and then use our relationship with dozens of insurers to find the best solution for you.

New Double Glazed Windows and Doors for your Home

New Double Glazed Windows and Doors for your Home
If you  are a homeowner and are considering updating your home or making some improvements  it is definitely worth taking a look at the great range of double glazed windows and doors available at Synergy Design and Build for some real inspiration.  With offices based in Darlington and Harrogate they are able to offer a top quality service to customers based across a wide section of North Yorkshire and are able to offer a wide variety of double glazed windows and doors to reflect any style or design of building no matter what era they are from.


Adding double glazed windows and doors to your home is a great idea if you want to invest in your property and increase its value while still improving your family’s quality of life. Not only will your home look better you will also be able to reduce the amount of energy that your family uses, lessen the amount of street noise you can hear inside and help make your property more secure without having to have any extensive building work carried out at all, and even if you don’t want all your windows and doors replaced having part of your property double glazed can still help you to take advantage of some of the benefits double glazing has to offer.

Whether you want to replace an existing door or add a door to a newly built property or extension the use of a double glazed door is a really good way to let plenty of natural light into your home and help really make the most of the available space. With an excellent range of double glazed doors in a wide variety of designs you can be sure that at Synergy Design and Build they will have the perfect door to reflect the design of your property perfectly.  With a choice of secure and weather proof PVC-U front and back doors, patio doors, French doors and even stable or bi-folding doors you can be certain to find a door that will complement any home.

Having new double glazed windows can make a real difference to any property no matter what age, as it provides plenty of added protection against the elements helping to keep out damp and wetness that can cause major problems later on. They will also make it harder for heat to escape from your home, helping you to keep warm during the warmer months without running up massive heating bills.  At Synergy Design and Build they understand that if you are replacing your windows you want new double glazing installed that is sympathetic to the style of your property so they strive to offer one of the widest choices available on the market so you can be sure to find a design that is ideal for your home.

With windows available that not only reflect the design of your home but is also suited to you and your family’s lifestyle and requirements, Synergy Design and Build also offer products that offer added benefits that may appeal to you. With options such as aluminium frames for extra durability, energy saving options, noise reducing designs and some really beautiful styled pieces specially designed for period properties no matter what specifications you may have you will be sure to find something that fits your needs.

Synergy Design and Build
So why not take a look at some of the great options available at Synergy Design and Build?  With such a great range of double glazed windows and doors on offers, a reliable and professional fitting service, excellent customer services and a full money back guarantee with every job completed  they are definitely worth considering if you want to make a really worthwhile investment in your property this year.

A company who manufacture their own doors and windows and other products including double glazed windows, doors and conservatories will also be able to provide an additional assurance as to the quality of the product. This ability to monitor and confirm the quality of process and end product help the customer have even greater confidence in the end product. Using a well-established, local based firm who, over the years, have generated a large portfolio of happy and satisfied customers will not only help ensure you receive and excellent service but will ensure that you will have double glazed doors, windows or a conservatory that will give you and your family many years comfort and security.

Why not call them today on 01325 527538 or visit the Synergy Design and Build website today or call their double glazing, windows and conservatories showrooms and speak to one of their friendly and professional consultants who are always happy to help.


Students Warned of New ‘Phishing’ Scam

Students Warned of New ‘Phishing’ Scam
New students are being alerted to a scam where fraudsters claim to offer a “educational grant” in a bid to con them into divulging bank details. The personal finance site Money Saving Expert says it is aware of students at major universities being targeted in a new wave of “phishing emails”.

At Queen Mary University London, one student was tricked out of £300. University of Glasgow said it was also aware of the scam and had advised students to ignore the email.  The mother of the QMUL student said her daughter had received the scam email last week. It looked as if it had come from the university’s finance department, complete with the logo, and invited the young woman to claim a government bursary.

An online form asked her for personal and banking details and took her to a bank verification page, which was when she became suspicious. But, MSE says, the student found the fraudsters had already taken £300 from her bank account.

In a statement QMUL said: “We were made aware late last week that a number of QMUL students had received these phishing emails.

“QMUL proactively monitors its systems to prevent and detect breaches, and there is no evidence to suggest any system has been compromised in this instance. A message was sent to all students warning them about the scam and providing them with advice on how they can protect themselves online, including details of our cybersecurity training courses.”

The university said it did not believe the scam had affected many students and said it was confident its own systems had not been breached.

The University of Glasgow said it would never ask for banking information in this way. In an email to all students, the university said it had become aware of a scam email headed: “Educational Grant Information”.

“This is an email message that appears as if it has come from the University of Glasgow’s finance department. It has not,” the university said.

Earlier this year, the police site Action Fraud warned of a similar “phishing” campaign at universities.

The Student Loans Company said students were particularly vulnerable to “phishing” attempts around the main payment dates, in September, January and April. “Phishing emails are sent in batches so there will be more in circulation,” it said.

“We want to remind students to stay vigilant with the details they provide online,” said Paul Mason, the SLC director responsible for combating fraud. He advised students receiving unsolicited emails to be alert to poor spelling and grammar and to demands for a rapid response. They are also advised not to reply and not to click on any links.

Suspected attempts should be reported to or to Action Fraud.

Alcohol Sales Climb as UK Toasts Olympics Success

Alcohol Sales Climb as UK Toasts Olympics Success
Alcohol sales jumped 8.5% in the summer as shoppers celebrated the UK’s success at the Olympics, a study suggests. Sparkling wines including prosecco and champagne led the way with sales up by 36%, said market research firm Kantar Worldpanel. Kantar credited “promotional events across a number of retailers which successfully tapped the nation’s celebratory mood”.

The uplift came despite an otherwise flat UK grocery market.

Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, said: “While overall [grocery] sales growth has been slow, consumers have been keen to celebrate Britain’s Olympic and Paralympic golden summer, boosting alcohol sales.” He said that Tesco’s summer Drinks Festival had helped to grow its alcohol sales “faster than any other major category” at the store, while Waitrose and Co-op also booked strong drink sales.

In the 12 weeks to 11 September, overall UK grocery sales increased by 0.3% from a year earlier to £24.7bn, said Kantar Worldpanel.

This was while grocery inflation was negative, at -1.1%, meaning shoppers were paying less for food and drink than they were in 2015. Tesco remained the UK’s largest operator with a 28.1% share of the grocery market, although its sales have not yet returned to growth. Its 0.2% year-on-year decline, however, was its “best performance” since March 2014, said Kantar Worldpanel. Sales at its closest rival Sainsbury’s fell by 1.4%, reflecting a lower price strategy and leaving the retailer with a 15.9% share of the market.

Asda’s sales were down 5.4%, leaving it with a 15.7% stake, and Morrisons’ fell 2.3%, leaving it with 10.4%.

The fastest risers were discount operators Aldi, whose sales increased by 11.6%, and Lidl where they grew 9.5%.

Mr McKevitt said: “The discounters are helping drive the industry-wide growth in premium own-label lines, with marketing campaigns moving away from showcasing only price to a focus on quality. Shoppers now spend an average of £19.24 when visiting the discount retailers and at a time of falling prices this increase of 4% is not to be sniffed at.”

Fall in UK Shop Openings, New Report Shows

Fall in UK Shop Openings, New Report Shows
There was a “dramatic” fall in the number of shop openings in the first half of the year, according to a new report from the Local Data Company. It found 20,804 shops opened in the UK between January and the end of June, down 15% on the second half of 2015. The slowdown was surprising as the first few months of the year typically see a surge in new shops opening up.

The LDC said worries over the state of the global economy and concerns over Brexit were probably behind the fall. Describing the slowdown as a “dramatic fall”, Michael Weedon from the LDC said Brexit was not entirely blame. “In January and February people were not thinking, ‘better not open a shop’,” he said.

Instead, concerns over the global economy were likely to have weighed on the minds of entrepreneurs. The LDC report showed that the number of shop closures also fell in the first half of the year, but by only 5% to 22,801. All told, closures exceeded openings by 1,997 – reversing the situation in the second half of 2015 when openings were ahead of closures by 335.

The vacancy rate fell for most of the first half of the year, as shops were demolished or used for other purposes faster than new buildings were put up. However the vacancy rate for shops and leisure premises edged higher in June, rising to 11.2%.

“Whether this will be just a twitch in the statistics or the beginning of a long term reversal will become clear over the coming months,” said Matthew Hopkinson from the LDC. “For example, the 23% net growth in restaurants since 2010 is unlikely to continue.

Business, government and the media are all sniffing the air and scanning the horizon for any piece of news that might tell us what happens next,” he added. Following the financial crisis of 2007, the vacancy rate hit a high of 12.4% in 2011, and has only declined modestly since then.

Airtightness & Ventilation Requirements

Airtightness & Ventilation Requirements
One of the main aims of Building Regulation Part L is to design and construct homes which are more airtight.  We look at the implications and how an air tightness test is carried out as we as the more recent domestic extract fan testing requirements.

One of the main catchphrases of the last decade is ‘Build tight, ventilate right; however, lately it appears to be landing on deaf ears.

Many people in the UK still see the concept of ‘airtightness’ quite unwelcome. They often say that they won’t be able to breathe in an air tight house. Or I’m old school so I ‘I always sleep with the windows wide open, so what’s the point?’ They fear that an airtight house will be unhealthy full of condensation etc. In some cases there is an element of truth to this as many classic Victorian houses were not designed to be air tight in order to expel the coal smoke, with the most common air leakage paths through sash windows, floorboards and through the open fireplaces.


At the time we thought this was healthy; however perceptions are quickly changing. Now, with the growing awareness of concepts like low-energy houses as well as more comprehensive measures such as PassivHaus and zero carbon homes, people are more aware on just how important air tightness testing is in low-energy homes and commercial buildings.

In an airtight house, air quality is much more controlled and it isn’t simply down to random draughts, it is much more planned. As above the ‘ventilate right’ bit of the equation really takes precedent. Airtight homes rely on whole-house ventilation systems. We thus have three essential elements to a low-energy home, they are:

• Lots of good quality insulation
• A good airtightness target
• A whole-house ventilation system

It is essential all three make up the total solution; you need all three working in unison to be truly effective, if you combine all three, you get a low-energy, comfortable home with good indoor air quality.

Testing for Airtightness
Air leakage is the uncontrolled flow of air through gaps and cracks in the building fabric. This is not to be confused with the controlled flow of air into or out of the building through purpose built ventilators. The pressure differential is measured across the envelope of the building be means of a large fan installed temporarily sealed and a range of static pressures and environmental readings are taken. The fan is switched on and the air pressure in the property is gradually increased or decreased and the differential pressure is recorded at each step.

The total air flow required to achieve a pressure differential of 50 Pa is calculated and divided by the total building envelope area to provide the leakage rate in m3/hr/m2.

On each development, an air pressure test should be carried out on THREE units of each dwelling type or 50% of all the instances of that dwelling type, whichever is less.
A block of flats should be treated as a separate development irrespective of the number of blocks on the site.

Depending on the size of the property, the duration of the air tightness test should take no longer than 2 hours with the air tightness test certificate issued some 2 days later.

It is best to make sure that the building is fully prepared for the air tightness test, in most cases the main areas of air leakage are through penetrations in the kitchen and/or utility room and through penetrations in the bathrooms and cloak rooms. Other common air leakage paths are through the wall/floor junction, light fittings and boilers rooms and service cupboards.

Designing for Air Tightness
The key to attaining a good airtightness test result is to design in an air barrier at the outset, and then to ensure that it is properly installed and not tampered with during construction. For instance, instead of allowing plumbers and electricians to drill holes without supervision, the service connections need to be carefully planned in advance and the air barrier penetrations sealed accordingly, otherwise you may have large service penetrations etc. that are not adequately sealed before the installation of kitchen units which can result in large air leakage paths that are almost impossible to seal without removing the kitchen units, which may cause damage to your nice new kitchen.

Heating an Airtight House
If you achieve a good air leakage rate the less heating the house will need further down the line e.g. if you have two identical 3 bedroom houses and House A has achieved an air leakage rate of 4m3/hr/m2 and House B: 10m3/hr/m2, then House A should be 25-35% cheaper to heat each year which can result in some huge monetary savings each year.

Mechanical Ventilation – How does it work?
A MVHR system continuously extracts polluted air from a building. The stale air is passed through a heat exchanger, which is then used to pre-warm incoming fresh air. This ensures a fresher, warmer and more comfortable environment; the Key Benefits of this are
it provides a better quality of clean, fresh and healthy air. It also impacts on energy bills — recovering up to 95% of otherwise wasted heat, ultimately reducing the overall heating requirement. Another notable benefit is the lowering of noise issues as it negates the need for window trickle ventilation.

Mechanical Ventilation Testing
Under Building Regulations Part F all new dwellings will now require post-completion testing of ventilation equipment for dwellings. All domestic ventilation systems should be tested from a basic extract fan test in the toilet (Type 1) to the supply and extract valves in a mechanical ventilation with heat recovery system (Types 3 and 4). We can undertake the domestic ventilation testing at the time of the air tightness testing saving you time and reducing coordination issues.

If you require air tightness or domestic ventilation testing, we have the knowledge and experience to ensure your building passes first time. If you require more information please contact me direct on 07775 623464 or visit the website today.

Quality Traffic to your Website with Google AdWords

Quality Traffic to your Website with Google AdWords

Google AdWords is one of the most versatile ways to drive traffic to your website. Google get 3.5 billion searches per day, meaning that people are constantly searching the web for products and services. 40,000 Google search queries are processed per second. Some of these queries are informational, but many are related to products or services. Right now, hundreds of people are searching for a website like yours. Google AdWords helps you target these searchers, and puts your website in front of these potential customers.


Google have made it incredibly straightforward to advertise with them. You can advertise through the Google AdWords interface.

Why use Google AdWords? There are a variety of reasons. In this article, we’ll take a look at some of the more important reasons.

1. Precisely Target Interested Customers

When you create a TV or newspaper advert, you are targeting masses of people. For example, if you advertise lawn mowers in a local newspaper, you will have a variety of people reading your ad, from teenagers to elderly people to businesspeople. Most of your audience probably don’t require a lawn mower at that point in time.

However, with Google AdWords, you can precisely target customers who are interested in lawn mowers only. When someone searches for “lawn mower shop Manchester”, you can place your ad directly on Google’s search results. Since this person is highly interested in purchasing a lawn mower, they are more likely to click your ad. As a result, they are more likely to convert, either by purchasing a lawn mower or through some other conversion. Instead of spending huge amounts on newspaper ads (directed at the masses), you can spend the same on interested customers, who are very likely to purchase.

This means that with a small amount of investment, you can get highly interested people coming to your website. These people have shown interest in your product by conducting a search into Google, and this means you’ll get more conversions and more purchases.

2. Instant Results

This is a no-brainer. With SEO, you have to wait up to six months to start seeing your website receive lots of traffic. While this may be a long-term investment, it does take time. While you are waiting for your website to rise in the SERPs, you can invest in some short-term PPC/Google AdWords advertising. With as little as £20, you can start receiving interested customers to your website. These customers will arrive at your site in as little as a few hours, and you can generate some quick business.

Since PPC is a relatively inexpensive method to gain customers, you can experiment with pricing and keywords. The results are quick; you don’t need to wait months. That said, SEO should definitely be a part of your long-term internet marketing strategy, but PPC can have quick results too.

3. Get Exact Predictions and Data

With Google AdWords, you can choose which keywords you’d like to target. Then, you can get predictions on how many clicks you’ll get.

This gives you exact data and it’ll help you forecast how much traffic you expect to receive. If we compare this to newspaper ads or radio ads, they don’t give any detailed metrics on what you can expect. They may highlight certain demographics or ages, but they aren’t measured with the accurate specificity of Google AdWords. With PPC, you can get accurate metrics on what to expect. Since so many businesses use Google AdWords each year, Google have amassed exponential amounts of data and research on what keywords convert best. All this data is neatly compiled into the AdWords Keyword Planner, and you can easily access it.

You can input the amount of money you’d like to spend per day, eg: £10. With that £10, the tool will state how many clicks you’ll get for that £10 for your chosen keywords. You can then toggle around with the keywords, and choose cheaper or more expensive keywords. This gives you unlimited freedom, because the keywords have been tried and tested, and Google’s long experience in PPC advertising helps you hone in on the most profitable keywords/search queries to target.

Final Thoughts

Google AdWords can be a versatile source of advertising for you. It will allow you to get exact predictions on your expected traffic, it’s easy to use, and it’ll quickly bring targeted customers to your website. If you feel that traditional advertising isn’t working for you, or you want an easy way to get targeted customers to your website, Google AdWords is the perfect choice for you.

Direct Submit Pay per Click & SEO Services
Direct Submit are an established Search Engine Marketing and Internet Marketing company. With over 95% of our business coming direct from client referral, we provide a cost effective and highly efficient service. We offer a client focussed service, and always speak to our clients in a language they understand, helping them understand the Internet and how a successful Internet Marketing Campaign can benefit their business.

Established over a decade ago and operating from the North East of the UK, Direct Submit have become one of the leading SEO and Internet Marketing providers in the North East and the UK. Our client retention rate is exceptional, currently over 80%, which shows our commitment to working with the client to make a project a success. Unlike most other SEO companies, we do not do any marketing of note. We don’t employ sales people, not do we cold call or bombard business with sales materials. Virtually all of our client base comes directly from referrals.

To speak to one of our Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on 0845 272 2350 or email us on We look forward to your call.