UK Retail Sales Fall in January

UK Retail Sales Fall in January
Retail sales slipped back unexpectedly in January, following on from December’s dip. Official figures, from the Office for National Statistics (ONS), showed retail sales volumes dropped by 0.3% compared with the previous month, well below the 0.9% rise expected.

The ONS said the data indicated the first signs of a fall in the underlying trend since December 2013. It said evidence suggested higher fuel and food prices were key factors.

Compared with January 2015, sales were up 1.5%, the weakest performance since November 2013.

Figures earlier this week from the ONS showed inflation rose to its highest level in two and a half years at a time when wage growth was slowing down.

Fuel prices jumped 16.1% in January, the biggest changed since September 2011.

Kate Davies, senior statistician at the ONS, said: “In the three months to January 2017, retail sales saw the first signs of a fall in the underlying trend since December 2013. “We have seen falls in month-on-month seasonally adjusted retail sales, both in conventional stores and online, and the evidence suggests that increased prices in fuel and food are significant factors in this slowdown.”

Analysts said consumers were becoming wary of spending at a time when employment and earnings growth was slowing and inflation rising.

Samuel Tombs at Pantheon Economics said consumers were starting to “crumble” in the face of inflation pressure.

Ruth Gregory, from Capital Economics, said: “January’s surprise fall in the official measure of retail sales volumes has brought the recent run of resilient economic news to an abrupt end. And the rest of the year is shaping up to be tough on the high street, given the expected squeeze on consumers’ real pay growth.”

Revolt Grows Over ‘Outrageous & Unfair’ Rate Change

Business Revolt Grows Over ‘Outrageous & Unfair’ Rate Change
Some of the UK’s biggest employers’ groups have united in condemning the government’s “outrageous” changes to business rates in England. They are most vexed about a clause they say could prevent firms appealing against rate rises, even if firms can prove they are wrong. Thirteen of them, including the British Retail Consortium and CBI, have written a letter calling for it to be dropped.

But a government spokesman said the “claims are simply false”. And Treasury Minister, David Gauke, told the BBC three in four businesses would not see an increase in their bill.

Other signatories to the letter include the Federation of Small Businesses, Revo, the Association of Convenience Stores, and the British Property Federation.

The next business rates revaluation comes into effect on 1 April – the first for seven years – but the lobby groups said that tens of thousands of firms still face uncertainty over bills. Earlier this week, pubs and restaurants called for Chancellor Philip Hammond to dilute the impact of the business rate rises in his March Budget.

What is the rates row about?
Business rates are in effect the commercial version of council tax, and are paid on the rental value of the space that businesses occupy. The amount depends of the size of the property and what it’s used for. The last time properties were valued, in 2010, almost half of businesses appealed against how much they were due to pay. The government wants to cut down on the number of these appeals.

The trade groups say the government wants the right to dismiss appeals against incorrect valuations that are deemed to be within the bounds of “reasonable professional judgement”, or margin of error. This allowable margin of error has not been disclosed, but experts say it could be as much as 15%.

John Webber, head of ratings at property company Colliers International, said the problem was that the “margin for error” allowed by the government was simply too wide.

He told the BBC: “Every rateable value is an opinion, so there will be a boundary of judgement there. The problem you’re going to have is if you have a property with a rateable value of £100,000 and you think it should be £90,000, then that 10% tolerance is arguably still within the bounds of reasonable professional judgement. Therefore, the list will not be altered and as the rating list lasts for five years potentially you will be paying, over a five year period, at least 10% more than you should do,” Mr Webber adds.

Helen Dickinson, director-general of the British Retail Consortium, told the BBC that the tax was “no longer fit for purpose in the 21st Century”.

She says that although technically, under new government rules, business owners will be able to appeal against a higher valuation, a clause states that even if rates are found to be unfair they can still stand if they lie within the bounds of “reasonable professional judgement”. This somewhat vague wording is, she says, “what everyone is upset about”.

Jerry Schurder, head of business rates at property consultancy Gerald Eve and a supporter of the protest, said: “The government’s outrageous proposals… would force hard-pressed businesses to cough up an extra £1.9bn to pay for the Valuation Office Agency’s (VOA) mistakes. “The way that trade bodies from a wide spectrum of industries have been motivated to unite against this clause shows the strength of feeling against what is a punitive and deeply unfair proposal,” Mr Schurder said.

But the government issued a strong rejection of the claims. A spokesman said: “These claims are simply false. We are not preventing anyone from appealing their bills, or setting any margin of error for appeals being heard.

“We’re reforming the appeals process to make it easier for businesses to check, challenge and appeal their bills, while at the same time generous business rate reliefs mean thousands more businesses are seeing a reduction.” He added that, once the changes come in to effect, 600,000 businesses will pay not rates at all.

Market your Business on the Internet

Market your Business on the Internet
If you want to be sure that your company’s website has the best possible chances of success you might want to consider hiring an expert service such as Direct Submit to help you create an internet marketing strategy that is certain to ensure that your website is seen in all the right places and by all the right people, helping your internet based sales and leads begin to grow in no time at all.

directsubmitlogo

By implementing strategies such as Search Engine Optimisation (SEO) at Direct Submit they are able to your ensure that your businesses website will be seen by the people that are already looking for services or products that you provide. By making sure that your business appears higher up on the pages of results produced by search engines such as Google or Yahoo, people will be far more likely to see your site and click through to your page, increasing the amount of relevant traffic that your website receives.

Making sure that your page can be found by potential customers and investors is essential if you want your online business to grow, no matter how small or large a company is if their website is difficult to find it is unlikely to be a success. Effective SEO requires ongoing motoring and maintenance along with expert knowledge making it a time consuming and complicated process, although when it is carried out correctly the results can really pay off.

So if you are a new business or your existing website isn’t performing as well as you would like contacting a company such as Direct Submit could be a really worthwhile investment. Their friendly team are always on hand to help you plan an internet marketing strategy that is completely suited to your company’s individual needs and implement it to the highest standards, not only saving you a lot of time and effort, but also boosting your internet sales far more quickly than you may think.

By employing an expert service such as Direct Submit you will be able to have more time to get on with other work to keep your business growing while they make sure that your website really works for you. With a focus on paying attention to detail and providing every client with the right advice so they can help them build an SEO strategy that is completely suited to the needs of their business, they pride themselves on offering the best possible service to every business no matter how small or large.  With each stage of the process being carried out by one of their team of fully trained staff including key phrase research, website analysis and compliance, SEO promotion and marketing, linking strategy and ongoing monitoring and maintenance you can be certain on having expert advice and support every step of the way.

For more information on making your website work harder for you, or you would simply like to discuss your Internet Marketing or Search Engine Optimisation project, call us today on 0845 2722350 or visit the Direct Submit website.

Good Keywords for Any SEO Project

The Importance of Good Keywords for Any SEO Project

Keywords are integral to the amount of traffic your website can potentially receive. If your website isn’t embedded with money-making keywords, it won’t receive as much traffic as it could potentially receive.

Good keywords can help your website attract customers in the long term, and it’s essential that you target the right keywords when carrying out SEO.  In this article, we’ll check out what “good keywords” mean and how you can conduct vital keyword research for your website. Keyword research will lay a solid foundation for your website, helping it attract traffic and customers for years to come.

Why Do I Need Good Keywords?

Each keyword is searched by a certain number of people each month. So the keyword “gardening tools uk” is searched by less than a thousand people per month. The more people search for that keyword, the more traffic the first website ranking for that keyword receives.

Websites are ranked in order of how relevant they are to the keyword. This means that they might have the keyword in their title, in the web content, and in other relevant parts of the page. If the article answers the question or addresses the keyword in an informative (or entertaining) way, it will rank higher in the search results because the bounce rate would be lower and the time on site would be much higher. (Google also factor user experience metrics into their rankings of websites in search results.)

Therefore, your website is actually targeted around a certain group of keywords. However, are they profitable keywords? We aim to check this out.

To see how many people search for a certain keyword per month, you can see this in the Google Keyword Planner (www.adwords.google.co.uk). There are many guides online which show you to sign up for the Keyword Planner. If you have an AdWords account, you will be able to access the planner quickly.

Type the keyword into the keyword planner and you will find monthly search estimates for each keyword.

If your website is targeted around a keyword which isn’t searched for by many people, there is no way that you can receive a lot of traffic.

Instead, target your website around keywords which receive a lot of monthly searches. Ideally, for a small business, this should be around 2000 to 5000 monthly searches if you’re just starting out, and for larger businesses, you might be able to target keywords with higher searches.

However, with local keywords, there comes an exception. If you’re targeting a local area, the monthly searches would naturally be a lot smaller. For example, “gardening tools durrow” would receive a lot fewer searches than “gardening tools uk.” It might only receive a hundred searches each month, but it’s still profitable because these are a hundred people who are highly interested in buying from a gardening shop in Durrow. These people are more interested in visiting a local shop in Durrow, than buying from a well-known gardening shop anywhere in the UK.

Check Your Competition

Once you have found keywords which relate to your website and get a sizeable amount of monthly searches, you need to check your competition.

The competition basically includes all the websites which rank for that particular keyword in Google’s search results. So the top ranking websites for “gardening tools uk” include Homebase, Fiskars and Argos. A small business would find it difficult to compete with these websites – so perhaps, they could try ranking for local keywords instead.

If the competition contains a mix of middle-competition websites (websites that are not very well known, but still have a Page Rank of 2 or 3) – you should try to rank for that keyword and beat that competition.

Where To Put Keywords?

Once you have a handful of keywords selected, you need to start creating content around them so Google will associate your website with these keywords.

You should place these keywords naturally into the homepage (where it looks natural, remember!) such as in the title tag, in paragraphs, in menu navigation and in sub-headings. However, don’t place too many of them into content, because it will look shady and you could be penalized! A good rule of thumb is: Use them where you would naturally use them.

You can also write blog posts about these keywords and create high-quality content about them that will genuinely help a reader. This includes how-to’s, tutorials, infographics, informative articles, list-based articles, and so on. Not only will you start ranking for these keywords, but you’ll also attract much traffic from social media, too!

These keywords are classified as “good keywords” because of the following:

  1. They receive a sizeable amount of traffic each month, which means that potential customers are continually searching for this keyword each month. That means a constant supply of traffic.
  2. The competition isn’t too high, meaning you can try and get to the first page using other content marketing and SEO strategies such as linkbuilding.
  3. These keywords are embedded naturally into the title tag, articles, web content, and “About Us” pages.

Conclusion

At first glance, keyword research looks like a complicated science, but in this article, we’ve broken it down into key, fundamental steps. It’s not that difficult once you actually break it down into a series of steps.

To summarize these steps once more:

  1. Make a list of keywords related to your website.
  2. Check for their monthly searches on the Google AdWords Keyword Planner.
  3. Identify keywords with a few thousand monthly searches if you are a beginning website or a small business that has only been online for a few years.
  4. If you are a local business, identify local keywords with a few hundred monthly searches or less (or more, depending on your local area).
  5. Check for competition. If your keyword is dominated by large-name, well-renowned websites, it would be difficult to compete with them.
  6. Start creating content around these keywords.

Keywords are the foundations for your website and they are the main piece of content that Google scan through when indexing their website. If you aren’t targeting profitable keywords, you won’t be able to receive as much traffic as you could potentially be receiving, so make sure to cast your net wide and search for keywords which are profitable and easy enough to rank for. This shouldn’t be difficult, thanks to the AdWords Keyword Planner.

Getting the Right Insurance for your Business

Getting the Right Insurance for your Business
Getting the right insurance for your business can be a time consuming and confusing process, especially if you have many different considerations to make, with so many different types of policy available and many different offers and deals available on the market it can sometimes be hard to work out what provider will be the right one for you.  Why not get in touch with an independent insurance broker such as Weir Insurance for some help and advice so you can be certain that you’re are getting the correct cover for a reasonable price.

If you have a business based in Newcastle and Northumberland you can be sure that Weir Insurance will be able to offer you all the advice and information that you may need to be sure that you select the best policy options for your business, with over forty years’ experience working within the industry they have all the expertise and knowledge required to help you make sure that you have got the best deals available.

With a dedicated and professional team available at all times they will be able to guide you through the whole process and make sure that you have all the correct levels of cover that you require.  With excellent industry links at Weir Insurance they have extensive knowledge of what various insurance companies are able to offer both locally and nationally so you can be certain that they will be able to help you really look at every option available to ensure that you get the best policy for your business.

So if you are looking for insurance for your business and would like some help and advice why not get in touch with Weir Insurance?  As experts within the field no matter what type of insurance you require for your business you can be certain that they will be able to find you the best values deals available and if you do ever need to make a claim they will also be able to offer you help and advice so you can be sure to get the payments that you are entitled to

Weir Insurance aim to offer an informative and personal service to each of their clients and aim to offer policies that are completely suited to all their requirements at the best possible price, no matter how complicated the situation may be. So no matter whether you are a business or domestic customer and regardless of what items you may want to insure you can be certain that Weir Insurance will do everything they can to get you the insurance that you need.

Contact Weir Insurance Brokers
For further information please call one of our experienced insurance team today on 01670 365533 or visit the Weir Insurance brokers website. We have been helping our clients’ with their insurance needs since 1972. We talk to you about your requirements, work with you to figure out what cover you need (and what cover you don’t) and then use our relationship with dozens of insurers to find the best solution for you.

Apple Is Optimistic’ about Post Brexit UK

Apple Is Optimistic’ about Post Brexit UK
Technology giant Apple is “very optimistic” about the UK’s future post-Brexit, its boss has told the prime minister. Apple’s chief executive Tim Cook met Theresa May at Downing Street and said he thought the UK would be “just fine”‘ outside the European Union.

The company plans to build a new UK headquarters in London.

His comments came as the US Chamber of Commerce said US firms had been delaying UK investment decisions. It has thousands of members in the US, including many large multinationals.

Its head of international affairs, Myron Brilliant, told the BBC firms were worried about future trade rules. He said they thought there could be new regulatory challenges once the UK was no longer in the EU.  However, at his meeting with the prime minister, Mr Cook said:”We’re a big believer in the UK – we think you’ll be just fine. “Yes there will be bumps in the road along the way but the UK’s going to be fine.”
In a statement following the meeting, Apple said: “We are proud that Apple’s innovation and growth now supports nearly 300,000 jobs across the UK. ”

Apple’s new UK headquarters will be in the redeveloped Battersea Power Station. Last year the company said it would move 1,600 staff there in 2021.

Mr Cook described it as a huge headquarters and said the company was “leaving significant space there to expand.”

Earlier the US Chamber of Commerce’s Mr Brilliant told BBC Radio 5 live’s Wake Up To Money: “They’re [US firms] worried about what the transition rules are going to look like.

“They’re worried about whether there are going to be new regulatory challenges, impediments, and so we’re going to see how that plays out over the next two years. One also expects that the UK-EU will have a trade agreement. But what we’re saying from Washington is that we’re going to be vested stakeholders, as we have been in terms of our businesses here.”

He added: “Of course, some companies are holding back investment to see how this plays out. That makes sense. But there is no question that Europe is an important part of any company’s international strategy. And so it’s not that they’re going to pull back from Europe, but they are going to realign their investments, depending on how these negotiations go.”

 

Content Marketing Ideas to Try

Content Marketing Ideas you Should Try

Content marketing is one of the most profitable ways to showcase your business to the web. By creating high-quality content, your website will gain more backlinks from other websites, thus boosting your rankings in Google search results. With pieces of content, you can build a bigger audience to your website through social media, also. The more traffic you can pull into your website, the more people will avail of your products or services.

For a website only starting out in content marketing, it can be a daunting challenge to start producing content worthy of backlinks. In this article, we’ll check out four ideas for content marketing. If you like a certain type of article, you can start experimenting with that on your blog to see if it pulls in any traffic.

In this article, we’ll take a look at types of content which is popular on the web today.

1. List Based Article

One of the most popular news websites is Buzzfeed, which creates list based articles. Recent studies into online marketing have shown that customers tend to click on titles with a number at the beginning. Perhaps, having a number in the title consolidates the amount of information. It also gives a quick overview on the number of items the reader can scan through.

Examples of these titles include:

  • 6 Reasons Your Swimming Pool Has Algae
  • 5 Exciting Themes for Your Next Party/Occasion
  • 7 Durable Apple iPhone Cases We Adore
  • 4 Ways To Clear Viruses From Your PC

As you can see, these titles help make it easy for the reader to click on and this can boost your click-through rates on Google search results.

Coming up with list based articles is easy, if you know a lot about your website’s niche. Just because your niche is in motoring or mechanics or window cleaning, it doesn’t mean you can’t create content on it. Broaden your scope and focus on the practicalities of your niche and key information consumers would like to know.

2. Infographic

Infographics are the latest trend and they can help you attract more traffic and backlinks to your website. An infographic does what it states in the title.  It is a graphic which contains information. In a typical infographic, you can display statistics, facts, figures and images within the graphic.

Infographics have seen recent popularity in the last few years, especially with the rise of Pinterest and photo sharing sites.

You don’t need to be a graphic designer to create an infographic. In fact, you can create one through websites such as www.venngage.com, www.canva.com, or www.piktochart.com. All these tools are free and offer templates. All you have to do is insert your facts and statistics into the template, and you will have a ready-made infographic!

Once you’ve created your infographic, you can ask other websites in your niche to display it or link to the infographic on their website. That way, you are gaining backlinks to your website.

If you still want to create a textual article out of the article, just post the text of the infographic to your blog, and you will have a text article, also. If your infographic’s title is catchy and promises useful information, your infographic could garner hundreds of shares on social media, and many backlinks. Some infographics have even gone viral, resulting in millions of viewers. While that is very rare, it is quite possible that your infographic could attract new customers from both Google search results and from social media.

3. A How-To Article

This type of web article focuses on showing the viewer how to do something, whether it’s about baking cookies, or cleaning dust from their car’s interior. The scope can be very broad or it can be very narrow, depending on your niche.

Before you create titles for your articles, put a list of keywords through the Google Keyword Planner. There are many guides online which show you how to do this, but I most recommend Backlinko’s Guide to finding profitable keywords with this tool.

When you have found keywords with the planner that get more than 2000 searches per month, you can turn these keywords into titles. Some examples could include:

  • How To Bake Cookies In 10 Minutes: A Quicker Method
  • How To Clear Your PC of Adware In Thirty Minutes
  • How To Track Your Ancestry Using Online Research

When you are writing the article, you can keep the steps brief and concise. This is one of the advantages of the “how-to” article; there is no need to write long, winding passages. As long as you clearly state the steps in a concise way and the steps will help the reader, you have created a valuable asset for the online world.

Your article will start ranking alongside other guides, but if there is little competition, it might start ranking immediately.

Conclusion

Those who use content marketing as part of their business strategy will start seeing results in a few months. The effects of writing content may take a while to see, but once traffic starts to increase, you can expect that traffic to keep streaming in throughout the months.

SEO: How Your Future Clients Find You Online

SEO: How Your Future Clients Find You Online
A quick question for all the business owners out there: does your business have a website? If not, there’s a great deal of potential business that you are likely missing out on.

Maybe you think your business is doing just fine with people coming in off the street or because you paid for an advert in your local newspaper, but consider this: more and more people today are carrying a tiny little computer that they call a smart phone in their pocket or purse, and with this tiny little computer they are seeking – and getting – instant gratification not only in terms of who has recently texted them or posted another cute cat video on Facebook, but also when problems arise which must be dealt with swiftly. Let’s say you own an auto repair shop and a driver from another town has just broken down and doesn’t know where to go for repairs.

The unfortunate out-of-towner could simply find out where the nearest shop is, or he could do a quick Internet search from his smart phone to find one that others recommend and that ranks high among local auto shops in search engine results.

Exactly how do businesses come to rank high in search results, you may ask? Simple: it’s through Search Engine Optimisation or SEO. Smart business owners use this form of Internet marketing to attract new clients in a manner that word-of-mouth advertising and traditional adverts simply cannot.

By providing online content related to your products and services and using keywords and key phrases that are likely to draw potential clients to your business’s website, you can see your revenues grow exponentially by establishing your company as one that others in the online community can trust.

Direct Submit SEO Services
Direct Submit is dedicated to providing SEO and Internet marketing services to businesses in Newcastle upon Tyne, the Northeast and elsewhere in the UK. We work with individual companies to produce substantive online content which will increase traffic to your website in a matter which fosters trust among potential clients and at a much more reasonable cost than other forms of advertising.

et our knowledge of Internet marketing and SEO help to make your business more profitable than you ever thought possible. For more information, call us today on 0845 272 2350 or visit www.directsubmit.co.uk

Drivers Using Mobiles: Penalty Points & Fines to Double

Drivers Using Mobiles: Penalty Points & Fines to Double
Drivers caught using handheld mobile phones in Britain are to face “much tougher penalties”, with fines and points doubling, the government says. Under new rules expected to come in next year, drivers will get six points on their licence £200 fine..

Newly qualified drivers could be made to retake their test the first time they are caught.

The new rules, which will apply to England, Scotland and Wales, could also see more experienced drivers going to court if they offend twice, and facing possible fines of up to £1,000 and at least a six-month driving ban.

The penalties, which will increase from three penalty points and a £100 fine, will be accompanied by a high-profile government Think! campaign. The Department for Transport said it expected the changes to take effect in the first half of 2017.

In Northern Ireland, drivers are currently given three penalty points and a £60 fine for the offence. The Department for Infrastructure said there were no plans to change this, but it “will continue to monitor changes being made in Britain to see what can be learned”.

But Darrell Martin, whose brother was killed by a driver on his phone, said the penalties did not go far enough. Mr Martin told BBC Radio 5 Live: “For the majority of people it will just be another expensive [bit] of motoring, it’s not really a deterrent is it? Six points isn’t the same as the immediate ban with drink driving.”

His brother, cyclist Lee Martin, was killed when he was hit by a van driven by Christopher Gard in 2015. Earlier this month, Gard, 30, from Alton, Hampshire, was jailed for nine years after admitting causing death by dangerous driving. The 30-year-old had at least six previous convictions for using a phone at the wheel.

“If you can’t live by a few rules that are not going to make you into a killer, then can you not drive please, because it’s not much to ask,” Mr Martin said. “Just put your phone down… the text message that killed my brother, the bloke was writing about he was going home to meet his mate and take his dog for a walk. That’s the end of my brother’s life… it’s pointless, absolutely pointless.”

Earlier this week, a survey by the RAC suggested nearly a third of UK motorists text, make calls and use apps while at the wheel, with the number having risen since 2014. Of the 1,700 people questioned by the motoring organisation, 14% said they had even taken photos and made films while driving.

Department for Transport figures show that a driver impaired or distracted by their phone was a contributory factor in 492 accidents in Britain in 2014, including 21 that were fatal and 84 classed as serious.

Transport Secretary Chris Grayling said: “It may seem harmless when you are replying to a text, answering a call or using an app, but the truth is your actions could kill and cause untold misery to others.”

The Perfect Prom Dress or Gown

The Perfect Prom Dress or Gown
If it is the year of your high school prom or you are looking for a prom gown for a formal event it’s definitely worth paying a visit to Just The Way You Are, although they are predominantly a supplier of wedding dresses you are guaranteed to be impressed with their extensive range of prom dresses and other accessories.  Based in Newcastle this boutique gives you the opportunity to book an appointment at a time that is convenient to you and take advantage of an individual consultation so you can be certain you find something that you are totally happy with.

newastle_promdress

With a wide variety of designs in stock ranging from traditional full skirted gowns to sophisticated figure hugging formal dresses you can be certain that no matter what kind of image you are hoping to achieve at Just The Way You Are there will be a prom dress available that you are sure to love.

Throughout the duration of your visit one of the friendly team will be happy to initially fully discuss all your ideas with you and then find you a selection of prom dresses to try on, then based on your feedback find you more choices to try until you have found the prom gown that is perfect for you.

At Just The Way You Are they aim to make sure that every woman or girl has a chance to look and feel amazing on their special day, and with that in mind they stock a wide range of sizes and different cuts of prom dress so you can be sure to find something that you look totally fabulous in regardless of your size or shape.  No matter what member of staff assists you during your visit you can be sure that they will help you find designs that flatter your figure and fit you like a glove and give you honest and helpful advice so you can be completely happy and comfortable in whatever prom dress you decide on in the end.

All prom gowns are supplied by carefully selected designers who only provide products that are produced to the best possible standards so you can be sure that no matter what gown you decide on in the end it will be top quality and well made.  With a wide range of accessories available to help you really complete your look at Just The Way You Are they have everything you need to make sure that you get noticed for all the right reasons.

So if you live in the North East and are hoping to find the perfect prom dress why not book an appointment with Just the Way You Are?  With excellent customer service every time, a stylish and relaxing store and the opportunity to have a personal consultation, along with a really impressive range of beautiful prom gowns you definitely won’t be disappointed, take a look at their excellent customer reviews and you will see why so many people would recommend them to someone they know.

For more information or to arrange a visit and consultation about finding the perfect prom dress or gown for you, visit the Just the Way You Are website today or call us on 0191 261 0778 to make an appointment. You won’t be disappointed.